The 7 Most Important Social Media Marketing Metrics
Social media marketing metrics can optimize your strategy. Keep track of these 7 metrics in 2021 to measure and prove your success.
We Analyzed A Million #Halloween2020 Social MediaPosts – This Is What We Learned
Despite restrictions, Halloween made a splash this year, at least on social media. There were over 963.7K posts with the hashtag #Halloween2020, which resulted in 5.5 billion impressions this past October, showing that people were still excited about the beloved holiday. But most importantly, what are people talking about? Table of Contents#TrickorTreat192.4K Posts and 589.9M … Read more
Top Tools & Strategies To Nail YouTube Competitor Analysis
What sets your YouTube competitors apart? How do they make their videos rank better than yours on YouTube? You’ll be able to watch your competitors like a hawk and reveal their hidden secrets only with a good YouTube competitors analysis tool – the staple of your toolbox. It is particularly essential for busy social media … Read more
Is TikTok Copying YouTube For Views?
Table of ContentsLatest Social Media Updates 🗞️Gold Nuggets & Resources🖊️Stanley’s Social Media Strategy: Influencer-Driven Marketing ReinventionOscar Buzz 🏆Must-see Campaign 👀Tweet Tip ✨Meme Squad 💪Lovin’ it? 💛 Latest Social Media Updates 🗞️ 1. Is TikTok competing with YouTube? Well, TikTok is actually encouraging creators to post longer, horizontal videos, aiming to boost their viewership within 72 hours. 2. X has introduced topic tags … Read more
Super Bowl LVIII Breakdown: A Recap In Numbers [Plus Taylor Swift Effect Captured]
Whether you watched it live with chicken wings and chips, or scrolled through social media to find irresistible memes, the Super Bowl got everyone talking. As per CNBC, Super Bowl LVIII was the most-watched television show in history with a whopping 123.40 million viewers! This was up 7% from last year’s record-setting viewership. PS. This … Read more
Tinder’s Social Media Strategy: Matching Needs To Maximize User Engagement
Tinder barely needs an introduction. This top online dating app is well-known for popularizing the ‘swipe right, swipe left’ feature. The app launched in 2012 and has steadily made inroads into destroying the hassles of dating and matchmaking. Tinder has always been clear on its role as a platform to help people form meaningful connections. … Read more
Twitter Social Listening Guide 101
Wouldn’t it be great if you could gather all your audience in a room and collect a first-person account of what they like, need, prefer, and expect from brands? With social listening, you can (well, at least virtually). However, each social media platform is different. So, you must customize your social listening strategy to get … Read more
Facebook Marketing Guide With Winning Strategies For 2024
There are roughly 8.1 billion people on the planet. Out of those 8.1 billion, about 3.03 billion are active Facebook users. That means more than one-third of the world uses Facebook. That’s a lot of scrolling. As of late 2023, Facebook is the most widely used social media platform in the world. Its marketing potential … Read more
8 Influencer Marketing Metrics To Pay Attention To In 2024
67% of companies increased their influencer marketing budgets from 2022 to 2023. This trend is expected to continue into 2024. However, the focus of influencer marketing is shifting towards actual influence, not just likes and followers. This is because brands are now prioritizing return on investment (ROI). As a result, the influencer marketing metrics you … Read more
How To Enhance Your Profile With A LinkedIn Audit
Linkedin has become the cornerstone of professional social networking for businesses and employees alike. It saw an incredible 22% increase in engagement in 2022 and now has 900 million members, making it the perfect place to cultivate your personal brand. LinkedIn audits are a fundamental part of any yearly brand spring clean. You can use … Read more
How To Measure Share Of Voice On Social Media
Share of voice, also known as SOV, is a unit of measurement to find out how much authority you have when it comes to industry discussions. It also indicates how often customers turn towards your brand when discussing trends, ideas, and insights in your industry. If you were to visualize it, it might look something … Read more
10 Tricks For Memorable Content On Social Media
Have you ever experienced that sinking feeling when your carefully crafted content seems to disappear in the vast sea of social media posts? It can be incredibly challenging to make a lasting impression and truly connect with your audience amidst the noise. But fret not! We are here to lend a helping hand with a … Read more