Wouldn’t it be great if you could gather all your audience in a room and collect a first-person account of what they like, need, prefer, and expect from brands? With social listening, you can (well, at least virtually). However, each social media platform is different. So, you must customize your social listening strategy to get … Read more
666. If for some people this figure may evoke apprehensions or concerns, for businesses – it opens up broad perspectives for social media marketing on Twitter. Why? Because that’s the current number (in millions) of monthly active users on Twitter (now X), one of the most popular social networks. Twitter is also the third social … Read more
Creating a social media strategy takes time to research and write, but not all digital marketers have enough hours in the week. Altering existing strategies can be difficult, too. The online landscape — be it platforms or audiences — continuously changes and forces the need to refine new tactics. Download our free social media strategy … Read more
Are you tired of sifting through endless tweets to find that one specific gem? Is looking for your campaign tweet from 2012 exhausting? With roughly 6,000 tweets going out per second, getting vital information becomes a challenge. While Twitter’s basic search features help you get most of the job done, gathering highly specific information requires … Read more
While 2020 may have changed our sense of style, fashion brands did not disappoint in creating fierce fashion social media campaigns. Here’s a list of the 5 best fashion social media campaigns proven by their successful results.
The latest studies show that social media is the first touchpoint customers have with your brand. In fact, customers are more likely to discover your brand through social media over a search engine. So it is more important than ever to optimize your social channels to ensure you’re reaching (and engaging) your target audience. But … Read more
If you’re a social media marketer , you’re probably searching for a replacement tool for Topsy. Apple recently shut down Topsy, two years after they purchased it for $200 million..
Twitter is among the top social media platforms, with around 400 million users. A plethora of them actively share information, trending content, and so much more on a daily basis. Brands use Twitter marketing to bring in engagement, authentication, humour, and brand awareness. Some of the best things about using Twitter for marketing purposes are: … Read more
The challenge to engage effectively on Twitter goes beyond wit. It involves factors that require analytical skills to translate data into strategies. This is where the value of Twitter hashtag analytics becomes priceless. However, this analytical approach is not merely about data aggregation. It’s a means to slice through the noise to elevate your message … Read more
Looking for the best Twitter analytics tools? We’ve identified a list of the top 10 paid and free Twitter analytics platforms to help you determine which tool is the best for your business. Why do you need a Twitter analytics tool? Twitter has always been a challenging platform for businesses. While businesses love having instant … Read more