Anatomy of Winning Blog Post
Simple Points to Remember
Writing a compelling blog and always coming up with something new can’t be an easy job. Sometimes, the selection of a title can be a problem for you. In this situation, you can consider comments of visitors. Find questions of your visitors to turn them into writing topics. It is essential to write it attractively so that your customers can quickly scan the main points. A blog filled with paragraphs may look like an essay, so use bullet points and subheadings to highlight the main points of your content. You have to write a unique and optimized blog post. A free plagiarism checker is enough to remove plagiarized content from your blog. Here are some ideas to write a winning blog post.
Attractive Headline
A blog post starts with an engaging headline to grab the
attention of readers. Create a catchy title that forces your readers to click
and continue reading. Keep it in mind that internet readers have short
attention spans, such as 8 seconds. The headline will be the first element that
can help online readers choose if they are interested in staying on your
website. Almost, 60% of readers don’t pay attention to the body of your blog.
Use this opportunity and brainstorm a suitable title. Once you are done with
title selection, you have to start your keyword research.
Keyword Research
With keyword research, you can create a headline to
improve your performance on SERPs (search engine result pages). Headline plays
an essential role to change your ranking on SERPs. An optimized title can grab
the attention of more people.
For keyword research, free tools like Keyword Planner
of Google can be a good choice. A keyword research and planning tool helps you
to search for long-tail keywords to optimize your blog post. With the right
keywords, it will be easy for you to target a specific audience. After
searching the keywords, you have to create a final title with a keyword.
Design an Attractive Title
The ideal length of a blog post is 60 characters. For
Twitter, the length of headlines may vary between 8 and 12 words. For Facebook,
the headline may vary from 12 to 14 words. Titles with some bracketed
clarifications can perform well than simple titles. For instance, The Ultimate
Guide to Marketing Strategies [Latest Tricks].
Meta Description
The description will not appear on your post, but it
stays at a different place. A meta description has HTML attribute so it can
explain the content of a web page. You can see this small description on SERP
to preview the nature of the page.
The Meta description, URL, and headline work together
for searchers to click on the link. This short description can convince readers
to read the whole blog post. Make sure to write a small description to conclude
your blog in 155 characters.
Featured Images
Featured images are necessary to draw the attention of
readers. The image must reflect the story, provoke or intrigue readers. It must
not be visible or literal, and it may be aesthetically pleasing. For instance,
if you are writing about chatting, you will need complementing images.
Introduction of Blog Post
After a title, you have to pay attention to the
introduction. With an exciting and strong introduction, you can convince your
readers to continue reading. The opening must have something excited to force
readers to continue reading. Keep it in mind that clickbait can irritate
readers, so headline, introduction, and body should address a similar topic.
Whether you are sharing surprising facts, humor or
asking questions, you have to create some attention-grabbing lines. A few
paragraphs are enough to hook the readers with your blog post.
Sub-Headers
Sub-headers become on-page SEO elements to rank your
blog post in Google search. Sub-headers can break up and organize your blog
posts into small sections. These sections help your readers and Google to
understand the highlights of your blog. Use H2 tags to write sub-headers
because H1 tags are suitable for titles. With sub-headers, you can split up
different sections of a blog post. Use relevant keyword to optimize your blog
post.
Body of Blog Post
Sub-headers will separate the meat of your blogs. You can target readers with sub-headers. The ideal length of a blog post is almost 2,100 words, but it may vary depending on your topic. If your post can take seven minutes from a reader, it means it has earned maximum attention and engagement.
If you are writing numbers in your blog post, make
sure to write as numerals, such as 25 instead of twenty-five. The numbers can
get quick attention from readers. Moreover, numbers can highlight facts in your
blogs. With videos, audio recordings and images, you can make a post
engaging.
End your blog post with a precise conclusion and a CTA
(call to action). In the last line of your post, you can create your desire to
read more, click a link, etc.
