Most of us are familiar with the viral Stanley bottles, a line of patented steel vacuum flasks. This brand has a legacy of around 111 years and has seen steady success with outdoorsy drinkware, food storage, and cookware products. However, when it first introduced the Stanley Quencher 40 oz (1200 ml) in 2016, sales lagged … Read more
Let’s take a wild guess about where you’re at in your journey: You’ve probably heard about and/or seen Instagram link(s) in bios and are wondering how to leverage those for your own business. After all, those links are known for acting like some type of (social) signal, driving all the traffic back to your websites … Read more
Have you ever wondered about the difference between social media monitoring and listening? When we talk about social monitoring, we’re focusing on the “what” – understanding what’s being said about your brand. On the other hand, social listening is like tuning in to your audience’s favorite radio station. It’s about understanding the “why,” gaining a … Read more
Competition is fierce in today’s markets. This doesn’t just refer to sales and revenue; businesses also compete within the social space, whether they are small or big brands. For instance, have you ever wondered who’s dominating the social space between Burger King, Subway and MacDonald’s? Or L’Oréal and Garnier? How do businesses determine where they … Read more
In an age where a small mishap can make the internet rounds in a matter of minutes, learning how to manage any crises that affect your business should be a top priority. It’s easier than ever to call out individuals and companies for shady behaviors. Still, sometimes innocent mistakes or innocuous blunders can also hit … Read more
LinkedIn has emerged as a powerful platform for content marketing, particularly for B2B marketers. A company with users totaling more than 900 million professionals around the world, LinkedIn provides special opportunities to reach a specific demographic and increase interaction. It’s equally important that you track your performance by monitoring the LinkedIn platform’s native stats tool. … Read more
Table of ContentsLatest Social Media Updates 🗞️Gold Nuggets & Resources🖊️Adidas Social Media Strategy: Sporting Online Traction GloballyAdobe & Figma Fallout 🧐Must-see Campaign 👀Tweet Tip ✨Meme Squad 💪Lovin’ it? 💛 Latest Social Media Updates 🗞️ 1. Instagram just made share counts public! This brand-new metric will let you gauge if your content is able to spark conversations among your followers. 2. … Read more
Most cola and energy drink companies began with a product-forward attitude. But from the get-go, Red Bull made it all about a certain mindset. Founded in 1987 by Dietrich Mateschitz, Red Bull takes inspiration (and its name) from the Thai drink Krating Daeng. Kratin Daeng was marketed toward the more rough-and-tough truckers and workers. But … Read more
When Ryanair started operations in 1985, it had just one flight in service, flying passengers between Waterford and Gatwick, London. Thanks to its relentless perseverance and budget pricing model, the brand is now Ireland’s biggest airline and operates over 500 planes. The low pricing model aside, Ryanair does not mind using out-of-the-box marketing strategies. It … Read more
Picture this: no more last-minute scrambles, logging in at odd hours, or constant interruptions to your day. Seems way too dreamy? Well, it’s time to end your procrastination and embrace Instagram scheduling. Before you freak out saying Meta Business suite is complicated or it is convenient to schedule from your desktop and not the Instagram … Read more