How To Start A Social Media Marketing Agency: A Step-By-Step Guide

To say that social media has revolutionized the commercial landscape would be a massive understatement.  Just consider some recent statistics, as cited by Forbes: More than three out of four businesses now include social media as part of their customer outreach efforts, while nine out of 10 customers follow at least one business or brand’s … Read more

Coca-Cola’s Social Media Strategy: A Deep Dive Into A Gripping Strategy

Coca-Cola has developed a reputation as an iconic global brand owing to their purpose — Refresh the world. Make a difference. Whether you want to ‘Open happiness,’ ‘Taste the feeling,’ or live on ‘the Coke side of life,’ Coca-Cola’s message transcends borders and demographics, resonating with people across nations. But they are more than just … Read more

How & Why You Should Start Social Media Recruitment For Your Business

The modern labor market and recruiting system are changing very fast. It takes a lot more than just posting a vacancy on a website to hire the best specialists.  Competition is growing, so companies need to expand their workforce with new and unique talent. 49% of HR professionals say their company plans to increase the … Read more

How To Master Brand Sentiment Analysis – Beginner’s Edition

What people think and feel about your company, products, and services is your brand sentiment.  In the absence of magical powers that can help you see into customers’ minds, brand sentiment allows you to dig deep into the mentions and messages that your brand receives to discover the underlying emotions that are being expressed. Evaluating … Read more

How To Use Instagram Hashtag Analytics For Improving Your Reach In 2024

Before you roll your eyes at this in disbelief, Instagram hashtags actually work! They bring exceptional reach to you.  This engagement tool is not just for Twitter alone but spans its effectiveness to Instagram. People use tons of hashtags each day, unraveling tons of opportunities to get closer to your leads.  That’s why tracking Instagram … Read more

10 Best Facebook Competitor Analysis Tools In 2024

Social media’s influence as a virtual marketing space has become undeniable, owing to its capability of reaching a large audience. And among all these platforms, Facebook is the most impactful, with its 2.8 billion+ monthly users.  According to reports, Facebook generates the highest ROAS among all social media platforms. Moreover, the networking giant also drives … Read more

10 Instagram Features To Make Your Life Easier In 2024

Do you need help to make the most of Instagram despite being one of the 2 billion monthly active users? With Instagram’s increasing popularity, knowing which features to use to enhance your experience on the platform can be overwhelming. Many users struggle to optimize their usage, leading to a lack of engagement and growth. Fear … Read more

TikTok’s Official Holiday Guide For 2023 🎃

Table of ContentsLatest Social Media Updates 🗞️Gold Nuggets & Resources🖊️Case Study 🎉#RedOctober Frenzy 🔴Must-see Campaign 👀Tweet Tip ✨Meme Squad 💪Lovin’ it? 💛 Latest Social Media Updates 🗞️ 1. Meta rolls out new generative AI features for ad creation and boosting campaign performance. Some features also revolve around text variations, captivating backgrounds, and image expansion. 2. TwitterX CEO Linda Yaccarino shares key stats, … Read more

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