With over 1.67 billion active monthly users, Tiktok is undoubtedly the most powerful platform for brands to build a loyal and engaged audience. However, attracting and retaining your followers’ attention on TikTok is no easy feat. It requires more than merely following the latest trends and hoping your video goes viral. Even though there is … Read more
Clichéd as it may sound, most of the world is split into Android and iOS users. But this is hardly a recent development. In fact, from the foundational years itself, Apple drew a large number of unwavering loyalists. The company had already enjoyed success with its 1977 Apple II computer, and in 1980, it went … Read more
Instagram Reels can be your ticket to grabbing attention and boosting followers. With the likes of Khaby and Lionel Messi breaking records for views and likes respectively, this Instagram feature is giving TikTok a run for its money. Khaby’s 289 million views and Messi’s record-breaking over 24 million likes on a single Reel are a … Read more
When tracking any social media metric, it’s best to think in terms of rates and percentages rather than raw numbers. Rather than tracking the raw number of social media followers you’ve gained or lost, tracking your follower growth rate is much better. Before we jump into follower growth rate calculators, let’s look at exactly what … Read more
Creating a social media strategy takes time to research and write, but not all digital marketers have enough hours in the week. Altering existing strategies can be difficult, too. The online landscape — be it platforms or audiences — continuously changes and forces the need to refine new tactics. Download our free social media strategy … Read more
While the average person may not want to know everything that’s said about them online, that information is invaluable for any company. But there’s a lot of chatter out there, so sifting through all of those mentions manually would be an impossible task for many brands. That’s what sentiment analysis tools are for. They capture … Read more
When your Instagram strategy is generating new followers consistently, you know that you’re doing something right. An increase in follower growth signifies increased brand reach and engaging content people are interested in. This is why it’s essential to track your Instagram follower growth. So, how do you track followers on Instagram? In this simple guide, … Read more
If your company uses LinkedIn for business, then tracking LinkedIn analytics would be an important part of your social media strategy. LinkedIn analytics tools allow marketers to track LinkedIn metrics and measure progress. Now you may wonder, why does it matter? When it comes to qualifying your LinkedIn marketing efforts, tracking LinkedIn analytics is essential. … Read more
Think of Adidas and you immediately picture their trademark three-stripes logo. This iconic footwear and sports apparel brand is well-known, no matter which part of the world you’re from. Adidas was always meant for great things, even going by their seemingly humble origins in 1920s Germany. Dassler brothers — Adolf and Rudolf — started a … Read more
Are you tired of sifting through endless tweets to find that one specific gem? Is looking for your campaign tweet from 2012 exhausting? With roughly 6,000 tweets going out per second, getting vital information becomes a challenge. While Twitter’s basic search features help you get most of the job done, gathering highly specific information requires … Read more