Influencer marketing is one of the fastest-rising trends in marketing. But how do you calculate the ROI of an influencer marketing campaign? If you’re new to the concept, influencer marketing is the collaboration between a brand and a content creator with a large social media following. The influencer endorses the company’s product or service in … Read more
Working with social media influencers is a rapidly growing and highly effective marketing tactic. It’s a quick way to gain trust and visibility with an audience thanks to the opinion or voice of someone they already trust. The challenge, however, is identifying which type of influencer is best for your social media campaign. Table of … Read more
In a perfect world, everyone you wanted to reach with your online content would see your posts or ads. In reality, not all of your followers will see every post you make, and you will likely only reach a fraction of your total potential audience size. Reach is a measure of this concept. Table of … Read more
Calculating your social media ROI is essential to proving your social media strategy is having a positive impact on your business goals. Table of ContentsWhat is ROI?What is Social Media ROI?How to Calculate Social Media ROI1. Determine Your Business Goals2. Set Measurable Targets For Each Goal3. Choose the Metrics You Want to Track4. Sum Up … Read more
Cabin fever is catching up with everyone around the world. To make staying at home easier to manage, Instagram has introduced a new feature, IG Cowatching, which aims to help users connect via video chat. Forget the normal Instagram video chat – now, you have the added benefit of scrolling through your Instagram feed together … Read more
As marketers, we all want to prove the value of our marketing efforts, especially on social media. But how do you do that? Nothing beats a concrete, data-driven, simple, and easy-to-understand social media report. Tracking your social media metrics gives you a complete picture of how all your accounts are performing and you can finally … Read more
While most brands think of their social media content as a way to boost visibility and engagement, there’s also the potential for social media lead conversion. Table of ContentsWhat is a Conversion?How Can You Drive Conversions on Instagram?What is Conversion Rate?How Do You Calculate Conversion Rate?What is a Good Conversion Rate? What is a Conversion? … Read more
Live tweeting is a great way to boost visibility of your event and create buzz in real time, while it’s happening. Table of ContentsWhat Is Live Tweeting?Why Should You Live Tweet?5 Tips for Live Tweeting an Event1. Create An Event Hashtag2. Schedule Important Tweets3. Identify Influencers in Advance4. Post a Variety of Content5. Don’t Sacrifice … Read more
B2C companies are all experiencing success on Instagram, but the majority of B2B firms still have minimal or close to no engagement. Many B2B brands are hesitant to dive into the world of Instagram as it seems less professional than Facebook, Twitter, or LinkedIn.
But remember, people do business with people, not with other businesses. Through Instagram, you can advocate your company’s core values, and establish a long term connection with your consumer base.
Let’s explore the differences and similarities between IGTV and Instagram Stories. We’ll also cover when to use IGTV, and when to use Instagram Stories. Table of ContentsWhat is IGTV?What are Instagram Stories?What’s the Difference Between IGTV and Instagram Stories?Length:Lifespan: Video Format:Separate App: Engagement: Should I Use IGTV or Instagram Stories? What is IGTV? IGTV is … Read more