Rohit Chavane – Keyhole

How To Increase Your TikTok Engagement Rate In 2024?

Rohit Chavane — Wed, 22 Nov 2023 10:36:00 +0000

With over 1.67 billion active monthly users, Tiktok is undoubtedly the most powerful platform for brands to build a loyal and engaged audience.

However, attracting and retaining your followers’ attention on TikTok is no easy feat. It requires more than merely following the latest trends and hoping your video goes viral.

Even though there is no sure-shot path to success for TikTok marketing, following these 9 growth hacks can help you attract your target audience’s attention and drive more engagement on TikTok.

What is TikTok Engagement Rate, and how to calculate it?

Before diving deep into the various growth hacks to boost your engagement, let us understand what TikTok’s engagement rate is.

Engagement Rate (ER) is a social media metric that allows you to measure the effectiveness of your content and understand how engaged your audience is with your content.

The higher the ER, the better.

Here is the TikTok engagement calculator formula to calculate the engagement rate.

TikTok Engagement Rate = [(Total Number of Likes + Comments + Shares)/Total Number of Views] * 100

9 Killer tactics to increase TikTok engagement rate in 2024

With TikTok’s growing popularity, marketers are constantly looking for ways to make their videos stand out and achieve better engagement. It’s no wonder that 52% of marketers using TikTok as a part of their marketing plan and looking to increase their investment in 2023 and beyond

However, to boost engagement and capture your audience’s attention, you need to do more than produce videos based on trends.

Let’s look at some proven growth hacks to help you gain your audience’s attention and increase engagement.

1. Take inspiration from top brand pages

There’s no doubt that TikTok is one of the most effective platforms for growing your brand. Many successful brands are already killing it on TikTok by creating engaging content, which allows them to reach a broader audience and build stronger relationships with their followers.

While some brands use TikTok to showcase their products in a fun and creative way, others use it to tell their brand story and connect with their customers on a deeper level. And if you’re looking to grow your brand by building a more engaging audience on TikTok for marketing, it’s important to take inspiration from successful brands and learn how to market on TikTok.

One great example is the EdTech brand Duolingo. Thanks to their creative and engaging content, they’ve built a massive 4.9M following on TikTok. From witty challenges to creative videos, Duolingo knows how to capture the attention of its target audience-making it a star on the platform.

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When you analyze brands like Duolingo, you will see that entertainment rather than promotion is the key to growing an audience on TikTok.

TikTok analytics can help you see how you rank against your competitors and the insights can be used to win more followers.

2. Leverage user-generated content

User-generated content is a great way to increase engagement on TikTok, allowing users to be creative and have fun with the platform.

This content can be user-generated videos about your product and services and challenges or hashtags encouraging users to participate and create more content. Additionally, you can encourage users to use the Duet and Stitch features of the app to create unique new content using your content.

Besides connecting with your target audience, UGC also helps you to boost your brand awareness and facilitate more sales. According to a Stackla study, 80% of respondents stated that they trusted consumer-generated content more, and it influenced their buying decisions.

One of the top brands that utilize UGC effectively is GoPro. Their page has several UGC videos highlighting newly launched products, product quality, and product durability. Using this approach, they have managed to build a TikTok page with over 2.2 million subscribers.

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3. Invest in TikTok ads

TikTok ads are short, creative, and attention-grabbing, making them an excellent way to reach new audiences, increase engagement, and boost sales.

TikTok boasts of having one of the most engaging user bases, with 15% better engagement rates than other platforms. Thus, TikTok ads offer brands a great opportunity to reach a highly engaged audience.

Additionally, the fact that 72% of TikTokers find advertising on the platform inspiring proves that brands are actively tailoring their ads to appeal to the platform’s users.

Here are some tips for creating engaging TikTok ads to reach a wider audience:

Identify your target market
Start with an engaging hook or high-impact visual
Keep your ads short and concise
Take advantage of viral trends
Use trending music
Leverage user-generated content

The haircare company K18 reported a 70% increase in average daily sales after launching their first paid campaign on TikTok. Within a month, this campaign generated 27 million views, and the hashtag #K18Hair was viewed over 73 million times and enabled K18 to grow from 2k to 20k followers.

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4. Research viral trends and #hashtags (or start your own)

What makes TikTok really stand out is the ability it provides its users to create and leverage viral trends and hashtags.

When a trend goes viral on TikTok, it has the potential to reach a massive audience. TikTok analytics tool helps you increase your followers and TikTok engagement rate by tracking TikTok trends and hashtags. Doing so can ensure that your content is timely, relevant, and capitalizes on the latest trends.

That could mean creating videos that feature popular TikTok challenges or using trending hashtags and audio in their content.

Gymshark is a leading fitness brand on TikTok known for leveraging TikTok challenges and hashtags. Their 66 Days: Change Your Life challenge became a massive success, with their hashtag #gymshark66 generating 193 million views.

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Pro tip: Using tools like Keyhole’s TikTok Analytics, you can track which hashtags have the highest engagement and also determine the number of hashtags you can use in your next post based on historical data.

5. Inculcate storytelling into your marketing strategy

It’s no secret that businesses that create authentic content on TikTok find the most success. However, engaging storytelling is what makes content perform at that next level. Additionally, creating narrative formats that are simple to execute at scale will save both time and money.

Furthermore, you can also encourage your audience to create content that involves simple storytelling through trends and challenges–this has the potential to skyrocket your engagement rate.

A leading social media marketing agency Fanbytes leveraged storytelling to maintain the momentum of JP Saxe’s track ‘If the world were ending.’

They asked influencers to create scenarios for the ‘If the world were ending’ track and showcase memories they missed during the lockdown.

The TikTok campaign helped Fanbytes gain 400,000 influencer views, 550,000+ user-generated content views, and a 31.53% engagement rate.

6. Provide clear descriptions for your TikTok videos

Video description and hashtags help you describe your video effectively –increasing visibility and engagement rate on TikTok.

In a new updateTikTok has increased its video descriptions’ character limit to 2,200 characters from 300 (as first reported by social media consultant Matt Navarra). This means you have more space to experiment and explain your video.

According to TikTok, users should write longer descriptions to make their content more searchable and likely to appear on other users’ “For You” pages.

Furthermore, speaking your audience’s language in the video descriptions will help you draw their attention and encourage them to engage with your content–connecting with them on a deeper level.

Here’s an example of Xbox Canada’s video making an inside joke about “The Headset Dent,” which most of their target customers and gamers will relate to. Since the joke is relatable, relevant, and engaging for a specific audience, it’ll definitely resonate with them, encouraging them to engage.

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7. Formulate a solid hashtag strategy

All your effort in creating quality content will be in vain if you can’t get it in front of the right audience. A solid hashtag strategy can increase your content visibility, help you identify competitors, and even give you ideas for TikTok marketing.

Using hashtags is a great way to categorize your content, making it easier for users to find your content and also assisting the TikTok algorithm in displaying it to the right people.

Tips for using hashtags on Tiktok

Utilize niche hashtags to reach your target audience

Reach a wider audience by using a mixture of popular and niche hashtags

Be sure to use a maximum of three to four hashtags per post

Ensure your hashtags are relevant to your content

Use trending hashtags, and don’t shy away from hashtag challenges

A top footwear brand, Crocs, claims that using brand-specific hashtags (#Croctober,#CrocTok, #CrocsOnRoblox, etc.) is an integral part of its winning social media strategy on TikTok.

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8. Leverage TikTok live-stream

With TikTok live streams, you can interact in real-time with users and create a more personal connection. Going live can also significantly increase brand awareness, generate leads, and drive conversions. It is estimated that consumers will spend $17.2 billion via social apps this year and most of this money will go to their favorite creators.

Tips to make the most of TikTok live streams

Pick the right time: Choose a time when your audience is most active.

Keep it short: It is recommended to keep your live stream no more than 30 minutes.

Plan your live stream: Although a script is not necessary, planning your live stream in advance can help you stay focused.

Respond to comments: Engage your viewers in the chat by responding to their comments, questions, or requests.

Using their TikTok Mega Mall, Colgate leveraged TikTok live streams extensively and gained over 214.8M total impressions, leading to 1.4M unique visitors to their TikTok Mega Mall.

9. Track engagement with analytics

As TikTok grows, it becomes very important for you to be at the top of your game to stay relevant. To achieve a high TikTok engagement rate, you need to understand how your content is performing, which content resonates with your audience, and tailor your content strategy accordingly.

An analytics tool can help you monitor TikTok engagement and see how your content performs. Your brand’s engagement can be gauged by metrics such as video views, follower growth, comments, likes, and shares. Based on the demographic data of your TikTok audience, you can find out where your followers are from, their gender, and what days and times they are most active. With all of this information, you can customize and target your content so that it resonates and reaches your audience.

You can use tools like Keyhole’s TikTok Analytics to track your engagement with the help of their live dashboard, which brings all the required data together in one place.

This analytical tool can also help you to:

Analyze the performance of your profile.

Keep track of your top hashtags based on engagement.

Get recommendations on how to increase views, likes, and comments.

Analyze your competitors’ performance and see what better you can do

Find out what your audience liked and disliked.

Conclusion

These were some of the proven growth hacks that will surely increase your TikTok engagement rate and bring you more TikTok followers if appropriately implemented. While all these growth hacks are great, the most important thing is always to post quality content consistently. The quality of your content and the value it brings to your community will ultimately drive more engagement.

Finally, have fun and be creative – the more unique and engaging your content is, the more likely people will notice your TikTok account.

Frequently Asked Questions

What is the average engagement rate on TikTok?

The average engagement rate on TikTok is between 4-18%. The engagement on TikTok is 15% stronger than on other platforms. TikTok has the highest engagement levels compared to other social media platforms.

How do I see my TikTok engagement rate?

You can calculate TikTok engagement rate formula:
TikTok engagement rate = (Total number of likes + comments + shares/total number of views) *100

Why is my TikTok engagement so low?

There are several reasons for low TikTok engagement rate:
1. New accounts do not get views instantly. You need to create a consistent posting schedule to get those initial views.
2. When users do not like or share your videos, TikTok can stop showing those videos flagging them as unpopular content.
3. Posting at the wrong time can push your content down by other creators in your feed.

How to increase engagement on TikTok for business 2024?

The 9 proven steps to increase TikTok for business engagement in 2024 are:
1. Take inspiration from top pages
2. Focus on UGC
3. Invest in TikTok ads
4. Identify viral trends
5. Include storytelling
6. Add a description to TikTok videos
7. Use relevant hashtags
8. Leverage TikTok live stream
9. Track TikTok analytics

The post How To Increase Your TikTok Engagement Rate In 2024? appeared first on Keyhole.

1. Encouraging positive reviews

Positive reviews on social media, search engines, and other third-party platforms are an excellent boon to brand reputation. So, give your customers a reason to gush about you.

Offer quality products and impeccable customer service and regularly ask customers for feedback. If you get a positive response, request them to submit a review detailing their experience. Add widgets to the review platforms to make the process more convenient and maximize review submission.

2. Addressing negative reviews constructively

Of course, not all reviews will be favorable. But you must address them constructively.

Whenever a user submits a critical review on a public platform, reply gracefully, apologize, and offer suitable resolutions. Once revolved, add another comment detailing how you solved it. When necessary, personally reach out to the unhappy customer to understand the issue in detail. Solve it promptly and update them.

For example, when Hindmarsh Landscaping and Timber Supplies got a 1-star Google review and scathing feedback from a customer, the owner promptly replied to mitigate the situation.

3. Implementing review management tools

Use brand reputation tools with review management features. They automate the review monitoring process across all relevant platforms to bring you actionable insights. That way, you can take data-driven actions and improve your products and services according to customer needs. It also portrays a consumer-centric image, fosters loyalty, and improves brand reputation.

Leveraging Social Media for Reputation Building

Social media is the most impactful reflection of a brand’s reputation today. Similarly, it can upgrade your business’s public image. Follow these steps:

1. Choose the right social media platforms

All social media platforms won’t work for your brand. Different platforms cater to different customer demographics and interests. So, select the platforms that align with your goals and the target audience.

Define buyer personas and see where your customers are the most active. Your ideal platform also depends on your business model and industry. For example, Instagram and TikTok are the best social media channels for B2C brands or businesses targeting younger demographics. B2B brands have more scope on LinkedIn and Twitter.

2. Engage with your audience

Maintain regular communication with your audience through emails and social media marketing. It builds bonds beyond business transactions and a positive brand reputation through customer loyalty.

You can start a newsletter to share valuable industry insights and content with your audience. Update customers on upcoming events, product launches, or exclusive sales.

Post regularly on social media and engage with comments. Respond to direct messages promptly. Host live sessions for real-time interactions.

3. Handle social media crises effectively

No matter how careful you are, social media crises can happen without warning. So, prepare a crisis response plan to minimize the impact. It should outline key roles, communication protocols, and escalation procedures for possible PR disasters.

Determine the severity and scope of the crisis. Run root-cause analysis and identify any potential legal threat. Transparency is crucial to reestablish a positive reputation after social media crises. Acknowledge the issue promptly and publicly and apologize if necessary. Express empathy for those affected sincerely. Lastly, update your audience on the resolutions as they become available.

For example, in 2019, Versace ran into a severe PR disaster by making a faux pas with a factually incorrect t-shirt implying Macau and Hong Kong were countries independent of China. The incident attracted severe backlash, leading to the Chinese brand ambassador Yang Mi cutting ties with Versace.

An apology by the fashion label through the media did very little to mitigate the issue. To handle the controversy, Donatella Versace herself took to Instagram to apologize personally.

Building Trust through Thought Leadership

Audience trusts brands that portray their thought leadership in the industry. It gives credibility to your claims and improves your online reputation. For that, follow these practical tips:

1. Establish brand executives as industry experts

Get your brand executives to express their unique insights and opinions on industry matters. Arrange interviews, webinars, and panel discussions at industry events. Publish authoritative articles and whitepapers written by the company’s leaders.

Help your executives build a notable online presence with an active and professional LinkedIn profile. Encourage them to engage in industry-related discussions and share their expertise on the platform.

For example, as shown in the above post, Hubspot Academy executive and educator Mark D. Hans regularly hosts insightful discussions with other industry leaders on LinkedIn.

2. Showcase expertise through guest posting and collaborations

Identify blogs, websites, or publications catering to your niche and have an audience that aligns with your target audience. Contribute there with insightful guest posts. There are many free guest posting sites, so you can publish your content and reach your goal.

Contact contemporary brands or businesses that complement your services. Collaborate with them on co-hosted webinars, workshops, podcasts, or industry surveys. Partnering with other credible brands builds recognition and benefits your reputation.

Partnering with Influencers and Advocates

Influencer partnerships and word-of-mouth can go a long way to get the desired visibility on social media. Existing customers and social media creators vouching for your brand will build positive recognition on online platforms.

Here are the best ways to go about it:

1. Identifying and engaging with brand advocates

Use social listening, monitor review sites, and track user-generated content to identify your most vocal fans. Join online forums and communities related to your industry. Some users may be enthusiastic brand advocates within these communities.

Thank them for their kind words and encourage them to participate in your referral program. Incentivize advocates with exclusive offers, early access to new products, etc.

Promote UGC to showcase your fandom. It enhances your reach and acts as organic social proof.

2. Collaborating with influencers for a wider reach

Reports found that 50% of millennials trust product recommendations by influencers they follow. Identifying and partnering with the right influencer lets you leverage their clout to enhance your online reputation.

For example, Daniel Wellington partnered with Federica Scagnetti to promote its Summer Charm collection.

Co-create content and campaigns and value their creative input. Once you roll out the influencer partnership campaign, regularly measure performance metrics like engagement rate and impressions to stay on track. Use reliable brand reputation management tools with analytics for accurate insights.

Conclusion

Here’s a TL;DR version of today’s discussion:

Run brand audit
Develop a strong brand identity
Address both negative and positive feedback
Engage with the audience
Be transparent during PR crises
Establish thought leadership
Partner with influencers and advocates

A positive image is non-negotiable to succeed in a constantly online world whether you are a B2B or B2C brand.

So, strengthen your insights with the right analytics, devise strategies and crisis management plans, and prioritize brand reputation just as much as your sales.

The post How To Manage & Improve Online Brand Reputation in 2024 (Guide) appeared first on Keyhole.

2024’s Top 6 YouTube Analytics Tools For Tracking Video Metrics

Rohit Chavane — Mon, 13 Nov 2023 13:17:00 +0000

Since its inception in 2005, YouTube videos have reshaped how people consume content, build communities, and even market their brands.

With 2.7 billion monthly active users, the platform presents a vast audience for content creators and marketers. Moreover, it generates the second-highest traffic among websites globally.

In short, YouTube combines video content’s appeal with its immense popularity as a social media platform. Now, marketers are striving to build a YouTube presence for better brand visibility and engagement.

But only standard practices won’t get you to the finish line. Manual analytics are error-prone and don’t support growth. So, you need credible YouTube analytics tools to assess your channel’s performance and bring data-driven improvements.

In today’s article, we discuss the significance of YouTube analytics tools and how you can choose the right one for your brand.

Understanding YouTube analytics

YouTube analytics lets brands zero in on crucial and finer data on their viewers and content engagement. It shows why your video marketing strategy isn’t working and offers insights into how to drive better results.

Brands rely on YouTube analytics for:

Performance tracking
Audience and monetization insights
Traffic sources monitoring
Competitor analysis and benchmarking

However, brands use YouTube analytics tools for a more organized view of their YouTube marketing. Effective video analytics platforms offer a comprehensive dashboard with centralized data on viewers, their demographics, and engagement patterns.

Simply put, it acts as a visual representation of your overall engagement and performance on YouTube. It shows metrics assessments and gives you direction to grow your YouTube channel.

Key metrics and their importance

Here are some necessary metrics that a typical YouTube analytics dashboard tracks:

Views and watch time

As the name suggests, views represent the number of times your video has been watched. Similarly, watch time shows the total amount of time viewers have spent watching your videos.

While more views give insight into your content’s reach, longer watch times indicate viewer engagement.

Engagement Metrics

Key video engagement metrics mainly have three elements:

The number of likes and dislikes your video has received.
The number of comments viewers have left on your video. Engaging with comments lets you connect with your audience and build a community.
The number of times viewers have shared your video on various platforms. This indicates your content’s quality and relatability.

Audience Demographics

By analyzing collected audience data, YouTube channel analytics can segment viewers based on demographics, like:

Age
Gender
Location
Used devices
Religion and ethnicity
Hobbies and preferences

Tracking these demographics leads to highly targeted content creation that resonates with different viewers.

Traffic Sources

YouTube analytics can offer insights into where your viewers are coming from. It can show traffic sources such as YouTube searches, suggested videos, external websites, or social media. It lets brands identify their most effective marketing channels and prioritize them in the future.

By analyzing the above metrics, brands can gauge their video marketing success in quantitative terms. It digs out areas of improvement, empowers businesses to accelerate their efforts, and drives better business results.

For example, metrics like watch time offer a detailed overview of audience retention for each video. It shows you how well your content holds viewers’ attention throughout its duration.

Moreover, YouTube analytics dashboards graphically represent significant drop-off points in your videos, indicating where viewers tend to stop watching. These detect less engaging or irrelevant segments of your videos. With such conclusive pointers, you can proactively enhance those touchpoints.

YouTube analytics also lets you benchmark your current performance with your long-term business goals. You can study historical data to identify viewing patterns and seasonal trends. This way, you can set realistic and accurate performance goals, increasing your marketing ROI.

Top YouTube analytics tools

In an array of available options, opting for the right tools can be tricky.

To simplify your choices, here are some top YouTube analytics tools worth considering:

1. Keyhole

First up on our list is Keyhole, one of the best analytics tools to eliminate the manual grind of YouTube performance assessments. This all-in-one offers a YouTube analytics solution that analyzes multiple KPIs simultaneously and quantifies your channel’s performance.

Thanks to its automated social listening, tracking popular conversations and trends on YouTube is a cakewalk with Keyhole. It can save over 6 hours of your team’s valuable time and let them concentrate on what’s important.

From competitor analysis to influencer tracking, our YouTube analytics dashboard offers everything you need to up your game on YouTube. Moreover, users also get expert recommendations on enhancing channel engagement with the right tags, posting time optimization, etc.

Pricing

Keyhole’s subscription packages start from as low as $79/month for SMBs and freelancers. The Corporate and Agency packages are available at $239/month and $479/month respectively.

To revolutionize your YouTube presence and translate it to profits, start your free trial today!

Top Features

Automated social listening and reporting
Clean and comprehensive dashboard
Profile analytics to calculate the channel’s engagement and growth
Influencer tracking to measure collaboration performance
Unlimited smart publishing for cross-platform posting
Competitor analysis to stay ahead of the curve
Real-time trends analysis to keep up the content relevancy
Integrations with all popular social media platforms

2. Social Insider

With the increasing popularity of YouTube content, numerous brands compete for the same audience. To translate your efforts into ROI, you must beat your contemporaries.

Our next analytics platform, Social Insider, can help you achieve that. It focuses on competitor data and generates reports with insights into the marketing wins and failures of your rival brands. It lets you take inspiration from their achievements and avoid their mistakes.

Social Insider also offers extended YouTube analytics like strategic views & engagement assessments on your long-form content. It also tracks your YouTube Shorts’ performance and helps you improve your content strategy.

Pricing

Social Insider offers the Competitor and Strategy packages at $124/month and $166/month respectively. It also has a customizable Enterprise package.

Top Features

Social media and campaign reporting
Competitor analysis
Multichannel measurements to calculate engagement
Social media APIs
Content creators’ insights

3. Emplifi

The third addition to our list is Emplifi, a social media marketing cloud with advanced analytic features. The platform’s dashboards provide an easily digestible and sharable overview of your content performance on various channels, including YouTube.

You can set up the platform with your preferred widgets, visualizations, and time range. The PrimeTime table recommends the best posting times. Users can filter the content table to see what contributed to missed opportunities. Moreover, Emplifi also offers Performance predictions for your video content.

Pricing

Available via contact

Top Features

Content velocity and visibility tracking
Influencer marketing optimization
Brand reputation management
Customer intelligence
Competitive benchmarking
Unified Analytics

4. Sprout Social

Another fan favorite is Sprout Social, an all-in-one social media management platform. It visualizes your content performance on YouTube to let you see exactly where you stand.

Sprout Social also offers video-specific insights and shows how to improve your publishing and engagement efforts. It identifies the key video attributes that attract attention and engagement. Users can also compare their performance with competitors to uncover new approaches.

Additionally, Sprout Social also tracks and analyzes videos and their hashtags and detects industry trends. Other features include influencer tracking and audience data analysis.

Pricing

Sprout Social offers the Standard, Professional, and Advanced packages at $249/month, $399/month, and $499/month respectively. It also has an Enterprise subscription at custom pricing.

Top Features

ViralPost® to calculate your best posting times
Competitor analysis
Trend tracking
Influencer tracking
Integrations with popular platforms

5. Tubular Intelligence

Next up on our list is Tubular Intelligence, a video-focused analytics tool. This social intelligence platform examines videos across several industries, offering you data to adjust your brand strategies.

Tubular Intelligence builds custom lists and accurate reports. It shows every important insight on its YouTube analytics dashboard to stay on top of performance trends.

This platform also suggests what other content your audience finds interesting, discovering untapped content opportunities. Tubular Intelligence also offers influencer tracking and creator comparisons.

Pricing

Available via contact

Top Features

Consumer and viewer intelligence
Creator tracking and comparisons
Competitor analytics
Social video listening

6. Unmetric

Lastly, Unmetric is an AI-powered YouTube analytics tool that monitors your video marketing strategies. It analyzes, compares, and benchmarks your video content in real time, letting your team make data-driven decisions.

Unmetric offers automated reporting to eliminate redundant tasks. It also runs competitor analysis to help you learn from their successes ad mistakes. It also filters out your organic and paid video engagement, identifying weaknesses and strengths in our strategy.

Pricing

Unmetric offers a plan at $1000/month. You can also customize the pricing according to your requirements.

Top Features

Content benchmarking
Audience intelligence
Competitor analysis
Content ideation
Automated reporting

The future of YouTube analytics

Reports note that 55% of marketers leverage YouTube, which makes it the most used video channel for video marketing. But this rapid traction isn’t just a fluke. Video content is here to stay. So, brands must get on board with it to sustain their business.

This has given a rise in the popularity of YouTube analytics. Naturally, the increasing demand also requires more sophistication as the industries move forward to more automated operations.

Here are some existing and anticipated developments in analytics tools every growth-focused company should be aware of:

Adaptive AI systems for faster and more accurate decision-making
Adding data fabric in automated data integration for active metadata management.
Context-enriched analysis for improved audience insights
Composable data and analytics with a low or no-code framework for better convenience
A more cohesive cloud data ecosystem
Voice-activated technology for enhanced inclusivity

Conclusion

YouTube has become a defining platform shaping digital trends in the past decade. It evolved from a mere video-sharing space and became a cultural phenomenon capable of impacting decisions.

With the right strategies, you can use YouTube’s exponential reach to enhance brand visibility. However, for tangible results, brands need insights into their content’s relatability quotient. They must track key engagement metrics and audience demographics to optimize the channel. That’s why you need an effective YouTube analytics tool.

While selecting the right analytics software for your company, ensure the following qualities:

A comprehensive and visually rich YouTube analytics dashboard
Scalable features
Automated data collection, analysis, and reporting
Real-time social listening
Quick trend analysis
Data security
Import and export options
Multi-device support

Remember, no amount of insight can bring real improvements unless you take proactive actions. So, examine reports, make prompt improvements in your strategy, and, most importantly, don’t be afraid to get creative.

The post 2024’s Top 6 YouTube Analytics Tools For Tracking Video Metrics appeared first on Keyhole.

Top 7 Social Media Competitor Analytics Tools For Marketers And Agencies

Rohit Chavane — Thu, 09 Nov 2023 13:51:00 +0000

Social media with almost 4.6 million people, is poised to become the most important resource for data insights that help businesses grow.

That’s why using social media analytics tools has become indispensable for crushing brand competition and building an engaged social media audience.

Learning about your competitors’ social media performance helps you identify your brand’s strengths and shortcomings while taking advantage of the market opportunities.

There are umpteen social media competitor tools in the market that give you competitor insights and enable you to improve your social media strategy.

In this guide, we will delve into some of the best competitor analytics tools for social media.

#1. Keyhole

Keyhole is a social media management tool that automates the social media report creation process, thereby saving you hours of manual work.

It is trusted by agencies and global brands around the world as it simplifies reporting with its beautiful dashboards. Offering a host of features like competitor benchmarking, social listening, brand, and campaign monitoring, influencer analytics as well as social publishing, this is a complete social media management tool your brand or agency needs.

Key features

Shareable dashboard – The live and shareable dashboard makes it easy to share the latest reports with your team in seconds
Competitor analytics tool for social media – Keyhole deep-dives into competitors’ campaigns and content strategies to find your own opportunities. This allows you to benchmark against competitors’ social media metrics.
Influencer marketing campaigns – With better reporting and analytics of influencer campaigns and influencer tracking, you are able to effectively measure the impact of each influencer. With hashtag tracking, you are able to find the most impactful influencer accounts before your competitors.
Connects all social media platforms – By connecting with the APIs of social media platforms, it updates all the metrics, thereby eliminating the need for manual data entry

Competitor analysis – This feature tells you how your competitors’ social content is performing as it is a powerful competitive analysis tool.
Measure your social performance – It provides social media metrics and analytics across all social channels in one place.
Gain strategic industry insights – Competitor metrics and analytics lets you know what’s trending and help in planning your content marketing strategy.

When to use the tool

Use this social media competitive benchmarking, reporting, and analytics tool to get valuable insights into your own social media strategy and make better business decisions.

Pricing

SocialInsider has four-tiered pricing ranging from $99/month, $239/month, and custom-pricing.

Over to you…

Performing a social media competitor analysis is important for elevating your own social media efforts.

Now that you know about the top social media competitor tools that will help you conduct a competitive analysis, it’s time for fine-tuning your own marketing strategy for building a powerful social presence and brand credibility.

Keyhole’s powerful social media competitor analytics helps you organize, analyze, and improve your social media strategy. Sign up for a free demo.

Try Keyhole for free

Related Articles:

Best 27 Social Media Analytics Tools For The AI Age

How To Do YouTube Competitor Analysis In 5 Easy Steps

The post Top 7 Social Media Competitor Analytics Tools For Marketers And Agencies appeared first on Keyhole.

2024’s Top 11 Social Media Management Tools For The AI Age

Rohit Chavane — Tue, 07 Nov 2023 05:23:00 +0000

Social media dominates our daily lives for varying reasons like entertainment, news, or shopping. So, if you want to get noticed by your target market, building a thriving digital presence is a must.

It requires accurate targeting and streamlined efforts. You must keep up with trends, optimize posting time, collaborate with different teams, and engage with your audience.

For handling these multidimensional elements, manual processes aren’t feasible. They are error-prone and very time-consuming.

That’s why you need a stack of reliable, scalable, and intuitive social media management tools. With the right solutions, you can schedule posts in bulk, boost engagement, and make data-driven decisions.

In today’s article, we bring you the best social media management tools to up your marketing game.

Understanding Social Media Management Tools

Social media management tools are software platforms for assisting individuals and businesses in managing their presence on various social media platforms. They offer a range of features to automate social media marketing and let companies run data-backed campaigns without hassle.

A proper social media management tool should have the following features:

Content management, scheduling, and publishing
Social listening and keyword monitoring
Team collaboration
Competitor analysis and automation
Analytics and Reporting
Audience engagement

Types of social media management tools

Here are some top social media management tools you can choose from:

1. Scheduling and Publishing Tools

Have trouble scheduling your posts in advance? Here are some excellent solutions to consider:

Keyhole

Very few social media management tools manage to offer every required feature in one platform — and Keyhole is one of the notable ones. Besides analytics, social listening, and collaboration, the platform’s intuitive scheduling and publishing feature is a user favorite.

You can add all your social media channels to Keyhole’s social publishing and manage your posts from a centralized dashboard. You can easily publish content in real-time or schedule them for later.

The platform’s content calendar maps and schedules your social media campaigns in advance. The preview feature lets you see your content at work and make necessary adjustments.

Moreover, Keyhole finds the optimal posting time to maximize engagement. Users also get data-backed campaign optimization suggestions.

Features:

Optimal Instagram posting time insights
Centralized data and visual preview
A clean and comprehensive content calendar
Content optimization suggestions

Pros

The intuitive dashboard fosters easy omnichannel content management
Optimal post times ensure maximum engagement
Bulk scheduling and posting save time and maintain accuracy
Preview lets you visualize your campaigns and make sure they are on-brand

User reviews

With easy navigation and a clean dashboard, Keyhole has made publishing a cakewalk for its clients and gained significant appreciation. For example, one user commented, “Clean, simple, beautiful interface unlike many social tools which are so poorly designed they are next to unusable.”

Pricing

Keyhole’s subscription packages start from $79/month for SMBs and freelancers. The other two plans are Corporate and agency at $239/month and $479/month.

For a stunning and profitable social media presence, start your free trial today!

Publer

Next up is Publer, one of the best social media management tools for small businesses. This comprehensive social media planner has an extensive calendar view. You can queue up diverse content, identify top-performing posts, and repurpose them for omnichannel marketing.

Features:

Calendar view
Bulk scheduling up to 500 posts, stories, and LinkedIn PDFs
AI Assist
Mobile app

Pros:

Autopost makes content management easy
Intuitive and beginner-friendly

Cons:

Not suitable for big corporations

User reviews: Publer’s clients submit reviews like, “Publer makes managing all of your social media accounts stupid easy and fast as heck!”

Pricing:

Publer offers its professional and Business package at $15/month and $30/month.

ContentStudio

ContentStudio is an all-in-one social media management tool that excels in scheduling and publishing features. It allows you to manage all social campaigns on one platform and plan, create, and schedule eye-catching posts to be published.

With a powerful social post composer, ContentStudio can help you publish the best content for your brand’s growth. What’s more, it leverages AI-generated captions and images for social posts, as well as relevant and trending hashtags.

Features:

Social post composer for planning, collaborating, and publishing content
Smarter scheduling with custom queues and preset content categories
Media integrations, such as Google Drive and Dropbox
Content discovery for enabling users to search, curate, and share the top-performing content in their industry, as well as connect with the right influencers

Pros:

User-friendly interface
Powerful analytics and reporting tools
Saves time and effort by automating content creation and distribution
Facilitates collaboration with team members and clients

User reviews: ContentStudio users are thoroughly impressed by its features. Typical reviews include, “ContentStudio is a time and lifesaver. We love the automation recipes, especially “articles to social media.” You put your social on autopilot, sit back, and reap the rewards.”

Pricing:

ContentStudio offers a 14-day free trial, after which users can choose from a variety of pricing plans based on their needs. The Starter plan costs $25/month, Pro costs $49/month, and the Agency plan starts from $99/month.

2. Analytics and Reporting Tools

For consistent campaign enhancements, you need conclusive insights. The following analytics tools can help you here:

Keyhole

Keyhole’s extensive features also include accurate analytics and reporting solutions. One of the best social media tools for data analysis, Keyhole keeps your digital presence ROI-focused.

From measuring engagement metrics to running competitor analysis, Keyhole does it all with just a few clicks. Users get accurate reports on where they stand among the top-performing brands.

Moreover, it lets you access historical data on social media performance and benchmark against business goals.

Features:

Real-time insights on content performance
Tracks engagement metrics
Monitors competitors
A clean and sharable dashboard with all crucial data
Sentiment analysis

Pros:

Precise reporting lets you make data-driven improvements to your social media presence.
With account tracking, you can find the most influential voices in your followers and turn them into brand advocates.
Competitor analysis keeps you ahead of your counterparts.

User reviews: Kehole clients have gushed about its advanced analytics features. One of its users submitted the following review, “I like how easy it is to generate my analytics report for my social media channels. The hashtag tracker is particularly useful and the insights have proven to be of great use for our campaign.”

Pricing: Keyhole offers three subscription packages at $79/month for SMBs and freelancers, $239/month for corporate, and $479/month for agencies.

Social Champ

Social Champ is a one-stop social media management tool that simplifies and streamlines SMM for all the major social media networks. It offers versatile features ranging from sentiment analysis, engage, hashtags management, publishing and scheduling, analytics, social media calendars and more.

Features:

Champ AI Suite powered by ChatGPT
A shareable Social Media Calendar
Bulk scheduling & Auto RSS
Detailed Analytics
Support for reels, shorts, and threads

Pros:

Free plan for 1 user and 3 social accounts (except X)
User-friendly UI
9 social media platform integrations

Cons:

They do not offer X on their free plan.

User reviews:

Social Champ’s clients submit reviews like, “Social Champ has a very user-friendly UI for its Android App. Its pricing is very competitive, and its ability to post to two X accounts at the same time is something others cannot do”

Pricing: Social Champ offers its champion plan from $29 monthly for 02 users and 12 social accounts.

Sprout Social

Our third analytics and reporting tool is Sprout Social. One of the most popular social media tools, this platform cleans the messy analytics process with automated reporting.

You can track KPIs that are unique to your business. Sprout Social also lets users compare social media performance to that of competitors and find new opportunities.

Features:

Automated reporting
Instant actionable insights
Customizable analytics features
Historical data benchmarking

Pros:

The comprehensive and shareable reports make it easy to demonstrate business results to stakeholders
Not limited to predetermined metrics

Cons:

Expensive for small businesses

User reviews: Praising Sprout Social’s analytics features, one user reviewed, “…before Sprout, I spent a lot of time compiling analytics from each platform’s analytics database into a cumulative report. Now, I can easily send performance weekly with one click!”

Pricing: Sprout Social offers Standard, Professional, and Advanced packages at $249/month, $399/month, and $499/month. Custom pricing is also available for the Enterprise subscription.

3. Social Listening Tools

For better targeting, staying on top of your followers’ and customers’ opinions is a must. With the following social listening tools, you can keep tabs on conversations and see where you stand.

Keyhole

Keyhole provides best-in-class social listening solutions, unlike any other social media tools, to monitor your impact on social media channels.

One of the best social media marketing tools, this software will keep an eye on every brand mention and analyze the sentiments behind customer conversations. You can monitor social media trends for more relevant campaigning.

Features:

With Quicktrends, you can dig out trends and opportunities within seconds
Top account recommendations
Sentiment analysis

Pros:

Tracks every conversation around your brand
Automated sentiment analysis offers better audience insights.

User reviews: Appreciating Keyhole’s social listening capabilities, customers have called it “a very complete platform that gives a really good listening insight.”

Pricing: Keyhole’s subscription packages are available from $79/month to $479/month.

Mention

Mention is another notable software among top social media marketing tools with social listening capabilities. The solution crawls online forums and groups to get you the most conclusive insights on audience conversations.

Features:

Advanced keyword search
Brand mention and conversation alerts
Multi-source filters and post analysis

Pros:

Easy to use
Extensive integrations

Cons

Frequent bug fixes

User reviews: Mention’s customers mostly have positive opinions, such as, “Thanks to this tool, we find in record time good and bad reviews from our customers in the vastness of the web and social platforms.”

Pricing: Mention offers three packages at $41/month, $83/month, and $149/month. The company package is customizable.

4. Engagement and Collaboration Tools

Here are some social media marketing tools suitable for boosting engagement and team collaboration:

Keyhole

Besides other social media management features, Keyhole offers collaborative workspaces with seamless teamwork.

Features:

Collaborative and secure workspaces to keep the whole team on the same page
Profile analytics help with enhancing engagement on posts

Pros:

Create separate workflows for each campaign
Internal inbox makes communication easy

User reviews:

Besides its collaboration features, Keyhole users also love how it helps with engagement, “ I also really like how easy it is to understand the hashtag engagement reports.”

Pricing: Keyhole has three subscription packages at $79/month for SMBs and freelancers, $239/month for corporate, and $479/month for agencies.

Social Pilot

Rated as one of the five best social media tools, Social Pilot brings excellent engagement and collaboration features in one platform. Its intuitive interface makes teamwork easy for your marketing team. Moreover, Social Pilot offers some stellar engagement tools to make your content a hit among your followers.

Features:

All-in-one social inbox to engage with the audience
Tracks and responds to reviews on social media
Real-time approval notifications via Slack or emails
Selective access to content schedulers, managers, or clients

Pros:

Customizable engagement features make audience engagement more personalized
Bridges communication gaps with streamlined collaboration features

Cons:

Inability to maintain LinkedIn connections
Occasional errors in posting

User reviews: Praising Social Pilot’s collaboration integrations, a user stated, “Recently they added in the connection to my Canva account making it even easier for me to share things. It was also very convenient to search for curated content. Well done SocialPilot.”

Pricing: Social Pilot’s Professional, Small Team, Agency, and Agency+ packages are available at $25/month, $42/month, $85/month, and $170/month.

Planable

Last but not least, Planable makes teamwork easy with a hassle-free and intuitive workspace, perfect for even the non-techy members. The platform also simplifies feedback exchange by centralizing all suggestions and comments.

Features:

Creates preview posts to keep all team members on the same page
Customizable permission levels for collaborators
AI-powered engagement tools

Pros:

Intuitive easily adaptable
Separate workspace for each client
Affordable annual plans

Cons:

Frequent bug fixes

User reviews: Vouching for Planable’s efficacy, one user stated, “The AI feature is amazing, we use this all the time to increase the engagement of our posts.”

Pricing: The Basic and Pro plans are available at $11/user and $22/user. Custom pricing is available for enterprises.

Get the best social media management tool

The right social media management tool can spruce up your campaigns and enhance your brand visibility up a few notches.

With automated workflows, you can save both time and money. Moreover, the analytics and social listening features will get you the best insights and keep you ahead of the competition.

Make sure you choose a tool that’s scalable and fits your budget. Finally, experiment and test out different platforms before choosing a suitable one.

Want to save up to 6 hours every week in social listening and reporting? Start your free trial!

The post 2024’s Top 11 Social Media Management Tools For The AI Age appeared first on Keyhole.

Top 8 Sprout Social Alternatives For Agencies & Brands In 2024

Rohit Chavane — Sun, 05 Nov 2023 10:21:00 +0000

Social media management has evolved to an extent where you need tools to automate mundane tasks such as scheduling, planning campaigns, competitor monitoring, managing analytics in real time, and so forth.

Right from ideation, creating a social media calendar to measuring the impact of campaigns over spreadsheets can be a nightmare, leading to errors. Instead, a social media management tool tracks everything over a single dashboard.

Sprout Social is one of the oldest and most popular social media management tools available today. However, for businesses with varied needs and budget constraints it may not be the right choice. This is why companies are opting for Sprout Social alternatives.

Let’s dive in.

Why use Sprout Social alternatives?

Sprout Social is an all-in-one social media management platform used by agencies, marketers, and social media managers to automate their workflow and streamline their social media publishing.

Here are the pros and cons of Sprout Social

Pros	Cons
Helps to manage all major social media platforms.	The learning curve to operate Sprout Social as it is not simple for first-time users.
Integrates with your CRM.	User-based pricing makes it expensive for larger teams.
A robust reporting and analytics feature.	Not suitable for beginners and users who are not familiar with social media management tools.
Well-organized dashboard.	Reports cannot be customized or white-labeled.

Top Sprout Social alternatives to scale your social media marketing:

1. Keyhole

Keyhole is a real-time social media and analytics reporting tool that automates your social media reports, freeing you from the worry of preparing and updating reports on spreadsheets. What makes Keyhole more than just an average reporting tool is that it can save you hours of manual work, while providing shareable reports.

As one of the best Sprout Social alternatives, Keyhole tracks and aggregates your brand’s metrics across all social media channels, monitors your campaigns and measures the performance, understands how your hashtags are performing, and tracks and compares influencer reporting.

Key Features

Comprehensive dashboard: Keyhole lets you create a live dashboard that can be shared with your team and clients. You can deliver real-time within a few clicks and in seconds.

Analyze your social media accounts: It can report across all social media accounts, automatically updating the metrics, with no human intervention required.

Gain competitor insights: The tool enables you to identify the strengths and weaknesses of your competitors while providing an understanding of what works best for them.

Tip: Users can add profiles of clients and influencers for automated tracking on Keyhole. Also, using Keyhole’s sentiment analysis, brands can track conversions to participate in and get insights into public opinion.

Pricing

Keyhole offers three pricing modules to choose from.

2. SocialPilot

SocialPilot is a cost-effective tool for professionals, small teams, and agencies that helps manage social media, schedule posts, and analyze results.

One of the best features of SocialPilot is its Social Inbox which manages and responds to all Facebook comments and messages across all accounts. The layout is simple to use and offers easy navigation with great analytics.

Key Features

Social media post scheduling: The automated post scheduler with a post preview tool is great. SocialPilot lets users schedule posts in different time zones with the simple drag-and-drop calendar, making things even more convenient.

Performance reporting: SocialPilot offers marketing analytics reports for your business accounts. You can visualize the data in a clear visual format, and see the top influencers that interacted with your posts.

Tip: A flexible and intuitive interface makes the social media management tool SocialPilot a great Sprout Social alternative for small businesses, startups, and marketing agencies.

Pros

Connects with all major social networks
Offers Canva integration

Cons

Fails automated Instagram posting
Limited support options

Pricing

SocialPilot is available with monthly and annual subscriptions with four price options.

3. AgoraPulse

Social media management tool AgoraPulse covers possibly everything needed for social media marketing, monitoring, and management. Streamlining the creation and publishing of social media content, allows marketers to manage multiple social media channels from a centralized dashboard. AgoraPulse currently integrates with Facebook, Instagram, LinkedIn, Twitter, and YouTube.

Key Features

iOS and Android apps: The most significant feature of Sprout Social alternative AgoraPulse that sets it apart is its mobile app. The app offers access to social media reports on the go and enables notifications alerting the users in real time.

Canva integration: In the case of a single-person media marketing team, Canva integration streamlines the social media design workflow as there is no need to switch to another window or export and save designs.

Tip: AgoraPulse is great for mid-sized agencies and businesses as it is priced for growing teams.

Pros

Offers the ability to edit copy for each platform with an easy posting feature
Navigating between accounts is easy
This tool focuses more on ease of use with intuitive interfaces

Cons

Does not offer Pinterest connectivity
You can’t use it to schedule posts

Pricing

You can choose from a free plan to Pro, Premium, and Enterprise pricing levels.

4. Statusbrew

Statusbrew is a robust social media marketing suite with a higher rating than Sprout Social, according to G2. What makes them different from the Sprout? Well, we would say nothing except their flexible pricing, which is compatible with every size of business. Additionally, the adoption of this platform is simplified by their Customer Success team.

Key Features

Social Engagement & Reporting: Statusbrew has a unified inbox that supports conversations for major networks including Facebook, Instagram, TikTok, LinkedIn, Twitter (now X), YouTube, Pinterest, GMB, WhatsApp, App Store, Play Store, and Yelp (coming soon). You can monitor, respond, react, and automate multiple time-efficient actions to easily handle bulk conversations.

Customizable reports: With over 200+ metrics & KPIs, you won’t miss any crucial data from your business POV. Reports are available in the form of easy-to-customize templates.

Team Collaboration & Permissions: Working with a social media team demands collaboration to improve overall productivity. You can drop internal notes, incorporate content approval workflow, and a collaborative calendar to upscale your team collaboration without compromising on security of your social accounts.

Tip: To maintain data privacy, you can share customized permissions with each user.

Pros

Fast customer support and value of money
User-friendly interface
Integrate with Salesforce, HubSpot, and more

Cons

You can’t edit IG stories from Statusbrew
Their mobile app doesn’t have the option to set up automations

Pricing

Statusbrew offers you with multiple pricing tiers with free trial options.

5. Iconosquare

iconosquare is a social media analytics and management tool used by over 10,000 businesses and agencies to make insightful and data-driven decisions using intelligent analytics.

It allows in-depth reporting and analysis for Facebook, Instagram, Twitter, LinkedIn, and TikTok and helps take strategic decisions based on concrete data.

Key Features

The media viewer allows you to see each post’s performance and manage comments at a single point.

The social media monitoring feature allows you to listen and engage with your audience and respond to tags and comments in real time.

Tip: You can schedule regular reports of your competitor’s performance, which most Sprout Social alternatives do not include.

Pros:

As a Sprout Social alternative, it offers TikTok analytics which most social media management tools except Keyhole still lack
You can set up custom feeds to monitor content from specific Instagram accounts

Cons:

The separation of paid and organic results is not great
Historical data for Instagram is unavailable

Pricing

iconosquare offers three price levels: Pro, Advanced, and Custom.

6. Kontentino

Kontentino effortlessly combines the creation and publishing of posts in a social media planner. This social media management, monitoring, and analytics tool is easy to use and is reported to save almost 40% of the user’s time on operational tasks.

Key Features

The easy drag-and-drop feature allows bulk approval and bulk scheduling from the calendar.

The collaboration feature allows the team to comment and plan the social media content together right next to the live post preview.

Tip: Sprout Social alternative Kontentino is a good choice for agencies and marketers managing social media for several clients.

Pros

It presents all the upcoming posts in a calendar view and enables you to find holes in content easily
Excellent timesaver allowing you to schedule posts on up to 55 Facebook profiles with one click
Strong customer support from the Kontentino team in case a user faces a difficulty

Cons

You can’t tag a personal LinkedIn profile

Pricing

Kontentino allows you to choose from three different packages or can even customize pricing according to your needs.

7. Hootsuite

One of the major challenges faced by social media managers is managing all their messages in one place. Sprout Social alternative Hootsuite helps social media marketing agencies to easily create, curate, schedule, and publish content from a single dashboard.

In addition, users can easily create and preview engaging, on-brand posts using the “Composer.” Content libraries and image editing tools help social media marketers save time that would otherwise go into creating visuals to match each social media network’s requirements.

Key Features

Whether your goal is building awareness, boosting engagement, or driving traffic to your social media profiles, Hootsuite gives you actionable insights on the best time to post.

The social media analytics feature lets you measure the effectiveness of your social media strategy and further turn it into execution with meaningful and actionable insights.

Tip: The Hootsuite impact feature allows users to calculate the ROI on their social media investment.

Pros

Hootsuite allows you to manage GMB listings and posts across multiple listings at once
You can schedule posts for all platforms at once and customize each post individually

Cons

It does not provide data on the businesses’ Facebook response time
Complex functionalities and few integration capabilities with CRM make it potential down

Pricing

Hootsuite offers various plans starting ranging from $49-$599/month.

8. SocialBee

SocialBee is a versatile tool designed to simplify the complexities of social media management. SocialBee allows users to create, schedule, publish, and track their content while monitoring their inboxes.

Although it has a multitude of functionalities, two standout features make SocialBee an exceptional Sprout Social alternative. SocialBee offers an AI post generator designed to assist in content creation and content recycling features that enable users to reuse their best posts.

Key Features

The calendar-like posting schedule allows users to manage posting schedules across various social media profiles, ensuring a cohesive strategy.

Gain a clear overview of your next 100 scheduled social media posts, ensuring a consistent and well-planned content strategy.

Analyze the growth of your social media accounts and assess the performance of your posts with insightful data and analytics.

Tip: Different platforms have distinct user expectations and engagement styles, so use SocialBee to customize your posts for each social media network individually.

Pros

Integrates with all major social media platforms
Has a social inbox that allows you to respond to comments, mentions, and messages

Cons

Doesn’t have a mobile app for scheduling

Pricing

SocialBee has 3 standard plans.

Conclusion: The best Sprout Social alternative…

Investing in the right social media management tool is vital as your brand scales. If you’re looking for a Sprout Social alternative, what you need to assess is your requirements, budget, and the current state of your business.

Social media management tool Keyhole is one of the best Sprout Social alternatives for marketers and social media agencies handling multiple clients. It saves you hours of manual work by simplifying your reporting, generates beautiful reports within seconds, uncovers your competitor’s social media strategy, and delivers real-time reports for more than 100,000 brands. Book your free demo.

Frequently Asked Questions

Which social media analytics tool is better than SproutSocial?

Keyhole is one of the best social media analytics tools. As a SproutSocial alternative, Keyhole has advanced features at a fraction of the cost.

The key social media analytics features are:
1. AI-driven sentiment analysis
2. Identify industry trends instantly using QuickTrends
3. Social listening and hashtag tracking
4. Influencer analytics
5. Campaign monitoring

Is Keyhole better than SproutSocial?

Yes. Keyhole is better than SproutSocial in many ways:
1. Keyhole’s pricing starts from $39/month whereas SproutSocial starts at $299/month.
2. Keyhole allows the monitoring of 5 accounts and supports three platforms along with PDF exports in the basic pricing plan.

Keyhole vs SproutSocial: Which is better in 2024?

Keyhole starting at $39/month is ideal for small businesses and freelancers.
SproutSocial starting at $299/month is suitable for agencies and SMEs.

If you’re looking for the best social media analytics tool, Keyhole is the best option.

The post Top 8 Sprout Social Alternatives For Agencies & Brands In 2024 appeared first on Keyhole.

11 Actionable Tips To Increase Your Instagram Engagement Rate In 2024

Rohit Chavane — Sun, 29 Oct 2023 11:17:00 +0000

With over 2.3 billion active users, Instagram is one of the most potent platforms for marketers and brands to grow their business online. With the right engagement on Instagram, you can build your brand’s community and increase brand awareness and reach, thereby heightening your online presence.

However, with the decrease in organic engagement in recent years, boosting Instagram engagement has proven to be one of the biggest challenges.

So, here are 11 tried and tested Instagram marketing tips to ensure that your content is prioritized by Instagram’s algorithm, quickly reaches your target audience, and helps boost engagement.

What is Instagram engagement rate and how to measure it?

Basically, an engagement rate measures how many interactions your content receives based on your reach, followers, or audience size. The interactions include reactions, likes, comments, shares, saves, direct messages, mentions, and click-throughs.

Various methods are available for measuring Instagram’s engagement rate, depending on your social media goals. However, this is the simplest way to calculate your Instagram engagement rate:

Engagement rate = (Likes+Comments)/Followers x 100

Knowing your Instagram engagement rate can give you a clear picture of how your audience reacts to your content. This data will help you determine what type of content will help you connect with your audience and boost engagement.

How to boost your Instagram engagement rate in 2024?

Although no secret shortcuts can guarantee better engagement on Instagram, these proven strategies will enable you to positively impact your audience and build a robust and lasting engagement over time.

1. Create quality content

When it comes to building a solid online presence with an engaging audience, there is no substitute for creating quality content. And marketing on Instagram is no different.

But what exactly makes for quality content?

For starters, your content should be relevant and valuable to your target audience. In terms of visuals, you should ensure they are aesthetically pleasing. In short, you have to create content that will either be shared or saved by your audience.

This will encourage more and more people to follow and engage with your brand, ultimately boosting brand awareness and sales.

An eCommerce journal store, Passion Planner, has filled its Instagram profile with valuable, engaging content, helping them build a 425k-strong online presence.

Pro tip – Keyhole’s Instagram analytics helps you track data in real-time, and suggest better strategies and messaging while the campaign is on the go.

2. Use video content

Video content is undoubtedly one of the most powerful tools for increasing engagement on Instagram. According to studies, videos on Instagram receive 2x more engagement, and posts with videos receive 38% more engagement than images.

Providing valuable information or telling a story in your videos can quickly capture your audience’s attention and encourage them to engage.

Instagram offers five types of video options: reels, IGTV, story videos, Instagram Live, and video posts, with reels bringing in the most visibility and reach for brands. In fact, they generate 22% more engagement than traditional videos, making them the go-to tool for marketers.

However, it is crucial to understand that creating reels simply to keep up with the trend may boost just the number of followers on your account but will not guarantee long-term engagement. Therefore, having a social media strategy for Instagram for creating entertaining reels or engaging educational content that resonates with your audience is vital.

The case in point is the financial influencer John Liang. Through his Instagram reels, he educates his audience about complex finance topics in a fun and entertaining way and often gets more views on his videos than followers.

3. Use carousel posts to share valuable information

With an engagement rate of 1.92% per post, carousel posts are another effective way to boost your engagement on Instagram, compared with only 1.74% for single-image posts.

When you share informative and interesting content in your carousel posts, your followers would be encouraged to interact with them and learn more about your brand. Additionally, carousel posts provide an excellent opportunity to showcase your brand’s products or services in a visually appealing way.

Different ways to use Instagram carousels

Tutorials: Use still images or short videos to demonstrate how to use a particular feature.

Data and educational content: Create easily understandable images and illustrations from data points.

Repurposed content: Blog posts, webinars, live events, and everything in between, can be repurposed.

Showcase your work: Using multiple images and videos, you can tell the story behind your work in more detail.

User-generated content: Feature customer reviews or product appreciation posts created by customers.

One of the top jewelry brands, Swarovski, uses carousels very effectively to display its products. To help their customers visualize their products better, they use multiple high-quality close-up shots in their carousels.

4. Host contests and giveaways

Instagram contests and giveaways will help you create interactions with your existing audience while also attracting innumerable new followers. They are a proven way to drive engagement, and Instagram accounts that hold contests regularly can grow their following by 70% faster than accounts without contests.

Contests and giveaways are effective because they encourage authentic user engagement, enabling your audience to get to know your brand better. Additionally, Instagram contest posts typically receive 64x more comments and 3.5x more likes than other posts.

Tips to host a well-planned Instagram giveaway that attracts your target audience:

Determine your marketing goal – It could be: promoting a product, boosting brand awareness, raising awareness of a social issue, or increasing engagement.
Decide on the Instagram giveaway prize – Ensure that the prize is relevant and fits your audience’s needs, be it a product, service, or experience.
Set the entry criteria – This includes: how long will your contest run for, is there an age limit, and will the contest be open to certain countries? At this stage, transparency is the key to higher engagement.

5. Research and leverage trending hashtags

As the Instagram algorithm’s primary method of filtering content, hashtags are crucial to getting better reach, increasing engagement, and reaching wider audiences.

However, it is important to understand the different types of hashtags and which ones to use to achieve better results:

Location-based hashtags when targeting a specific demographic, like #Washington or #NewYorkCity

Hashtags for branded campaigns, like #HereToCreate by Adidas or #PutACanOnIt by Red Bull

Topic-specific hashtags, like #SelfCareThreads or #SkinCare

Hashtags associated with a particular community, like #InstaCycling or #CatsOfInstagram

Content-related hashtags, like #QuickTutorial or #MondayMotivation

Pro tip – In addition, you can use Instagram analytics to discover the best hashtags by performing keyword research and categorizing them based on your target audience and the content you create.

For their end-of-year campaign, Spotify created the #SpotifyWrapped hashtag, where you could check the amount of time you’ve spent listening to songs, the number of songs you’ve played, and the artists you’ve listened to.

This campaign encouraged users to share this on their social media accounts, resulting in a 21% increase in app downloads in the first week of December.

Image Source

6. Collaborate with other brands and influencers for better reach

Collaborating with other brands or influencers helps you create unique content that will capture your followers’ attention and help you stand out.

Instagram Collabs allow you to invite others to collaborate on Reels or feed posts so that you can share them with each other’s audiences. You can build up the engagement quickly since it comes from two different communities.

It is a great way to boost your brand’s Instagram presence by collaborating with influencers, as your brand will also be introduced to the influencer’s followers.

Pro tip – Keyhole’s Instagram analytics helps you measure and compare Instagram influencers’ metrics. This way, you know the influencers you’ll rehire for the next campaign. Equipped with each influencer’s follower insights, you know each one’s Instagram engagement rate and more.

7. Post at times when your audience is most active

If you want to increase engagement on Instagram, the key is to post at times when your audience is most active.

According to Taylor Loren, Head of Marketing at Later, the Instagram algorithm increases the visibility of posts that get quick engagement. It’s more likely that your post will appear in more people’s feeds if your audience engages early with your content. For that, you need to post when your audience is most active.

Some tips to increase your Instagram engagement rate are:

Posts between 6 PM and 9 PM generate the most engagement.

Engagement rates are low in the morning between 5 AM and 12 PM.

Engagement rates are almost the same during the week but slightly higher during the weekend.

Although these stats provide an overview of when to post, there is no one particular time that fits everyone. Thus, it is advisable to constantly experiment with your timings and eventually figure out what works best for your audience.

8. Give importance to the aesthetics of your posts.

Using high-quality images and videos is one of the best ways to increase engagement on Instagram. Having your content look visually appealing can help it stand out in an endless stream of content, encouraging users to stop scrolling and start engaging.

According to a study published in the International Journal of Research in Marketing, posts with high-quality images get 19% more engagement and 3% more likes.

Additionally, high-quality images and videos can help build trust with your audience by giving your business a more professional online look.

Here’s an example of a Five Minute Journal, a brand that sells journal books online. The brand’s feed is filled with aesthetically pleasing posts that invoke a sense of calm and reflection, representing what the brand promotes.

9. Conduct live streams

Using live features to increase engagement on Instagram is a smart way to connect with your followers in real-time, share news, and build brand awareness.

Instagram Live can help you:

Boost visibility: Instagram Live sends push notifications to everyone who follows you, so your account will appear more visible to your followers.

Increase engagement: Instagram Live’s users get organic engagement boosts from the algorithm.

Build relationships: With Instagram Live videos, you can build stronger relationships with your followers.

Develop brand identity: Through Instagram Live, your brand can develop its identity and share it with the Instagram community.

Bon Appetit, a food recipe magazine, recently hosted a virtual dinner party with various celebrity guests on Instagram Live. This is an excellent example of how you can get creative to capture your audience’s attention and engage with them.

Image Source

10. Leverage user-generated content (UGC)

UC content, you can create a community of engaged followers interested in your products and services by encouraging users to share their pictures and videos-making them your brand ambassadors.

In addition, 84% of millennials report that user-generated content influences their purchasing decisions.

In a social media campaign called #thesweatlife, Canadian athletic wear brand LuluLemon asked fans to post photos wearing their clothing.

The LuLuLemon post received a massive response from this and was able to generate a lot of UGC content. The campaign also organically expanded the company’s brand awareness and reach on social media by sharing this content.

Image Source

11. Analyze performance with analytics tools

A blind approach to creating content on Instagram without analyzing its performance is a sure-fire recipe for failure.

While measuring performance and increasing engagement on such a large platform may seem daunting, leveraging the right analytics tool can make it a breeze.

With the Instagram analytics tool, you can track your growth and engagement rate and understand which of your posts performed well and which didn’t. Using this information, you can start planning and producing more engagement-driven content once you know what types of content work best.

For better results, you can leverage tools like Keyhole Instagram analytics to quickly discover which posts perform well and have the most engagement.

Additionally, you can track hashtags on Instagram to understand who is joining the conversation and what is your audience saying.

What sets Keyhole apart as the best Instagram analytics platform is its ability to generate easy-to-read and visually appealing custom Instagram analytics reports within minutes. You can do away with maintaining data manually in spreadsheets which can be data-prone and time-consuming. Automating analytics is a great feature for social media marketers and brands regularly running Instagram marketing campaigns.

Conclusion

These are some proven, actionable tips you can take to boost your Instagram engagement. By following these tips, you can encourage more people to interact with your brand’s content on Instagram, leading to more followers and, ultimately, more success for your brand.

However, it’s critical to understand that these tips will not produce immediate results. To be successful on Instagram, you must regularly devote yourself to it, create high-quality content, and use other growth strategies that work best for your audience, business, and Instagram goals.

Brands both small and large are taking advantage of the Keyhole Instagram analytics tool to gain insights into how to increase engagement and visibility, and boost brand awareness.

Frequently Asked Questions

Why is my IG engagement rate so low?

Four common reasons for low Instagram engagement are:
1. Buying likes and/or followers
2. Sporadic posting
3. No social media posting strategy
4. Focusing only on branded content

What is the best tool for Instagram analytics?

Keyhole is one of the most widely used Instagram analytics tools. The key features are:
1. Hashtag campaigns
2. Influencer’s ROI
3. Client-ready reports
4. Tracks hashtags
5. Measures Instagram stories and reels analytics

How to increase engagement on Instagram for business?

11 proven tips to increase engagement on Instagram for business are:
1. Create high-quality content
2. Use video content
3. Use carousel posts for valuable content
4. Host contests and giveaways
5. Identify and use trending hashtags
6. Brand collaboration
7. Post at times when your audience is active
8. Create high-quality visuals
9. Host live-streams
10. Use UGC content
11. Track Instagram analytics

The post 11 Actionable Tips To Increase Your Instagram Engagement Rate In 2024 appeared first on Keyhole.

How To Find Trending Hashtags On Instagram In 2024

Rohit Chavane — Wed, 13 Sep 2023 07:10:12 +0000

Can’t get engagement on Instagram even with impeccable content? Maybe you’re not using trending hashtags — or at least the relevant ones.

Hashtags are great for getting your brand noticed on Instagram. They get your content in front of a broader audience, enhance discoverability, and enable more refined targeting. Adding trending hashtags in your posts can make you a part of the popular conversations and a relevant brand in the Instagram community.

The new Instagram loves reels. However, appropriate hashtags can leverage the algorithm to improve engagement on your images and carousels. Moreover, hashtags let brands reach users with a genuine interest in their Industry, making them the perfect boon for community engagement.

But in the heap of popular hashtags, identifying the right ones is tough. To help you, we compiled a guide on how to find and use trending hashtags on Instagram for better visibility.

How To Find Trending Hashtags On Instagram?

In a crowded space like Instagram, trending hashtags are your best option to gain visibility. Campaign-specific hashtags also allow better audience targeting by reaching users according to their preferences.

But that’s not where the significance of Instagram hashtags ends. To use it properly, first, you must understand why hashtags are indispensable for a strong Instagram marketing strategy.

Here are some notable perks of using trending hashtags:

Content categorization

Hashtags make it easier to categorize your content on Instagram. When a user searches for a specific hashtag or clicks on one, Instagram shows a content feed with the same tag. You can segment your content among similar posts and enhance discoverability by using topic-relevant ones.

Visibility on the Explore page

While pushing content on Instagram, the algorithm considers the hashtags used. So, add trending hashtags to your posts to increase the chances of ranking your content on Explore pages of a diverse audience.

This way, you can reach viewers beyond your existing followers. The more engagement your content attracts on different explore feeds, the better visibility your brand gets on Instagram. Some users also follow specific hashtags.

Customer insights

You can analyze audience response to your content by tracking popular and industry-relevant hashtags. It gives you insights into evolving customer needs, pain points, and preferences. You can use them to refine your strategy and expand your Instagram reach further.

Moreover, monitoring your hashtag performance lets you see the areas of improvement and elevate your methods. You can also evaluate your competitors’ hashtags and set a realistic benchmark to stay ahead of the curve.

Community engagement

You can leverage community-driven hashtags to target users with a genuine interest in your industry. By identifying hashtags related to your target market’s preferences and challenges, you can attract engagement from the right audience.

It helps you connect with potential customers over shared interests, build meaningful relationships, and create a community of like-minded followers. Community-specific hashtags also attract high-quality leads and boost conversion.

Trend jacking

Trends dominate Instagram. They attract the audience and foster engagement. These trending challenges are often associated with hashtags, and by using the right ones, you can be more relevant on the platform.

By tracking hashtags used in popular trends, brands can create unique and engaging content and expand their follower base. It also humanizes your business by increasing authenticity and relatability.

Brand recognition

Creating and using branded hashtags can help promote your brand identity and create awareness around your business. When you use unique campaign-specific hashtags, you attract more engagement and let your audience remember you.

Branded hashtags also encourage user-generated content (UGC), improve your overall brand recognition, and build credibility on Instagram.

Researching Trending Hashtags

As we have established already, hashtags can be immensely helpful in increasing visibility. But for that, you need to identify the right ones.

Here’s how you can research relevant and trending Instagram hashtags for your content:

Using Instagram Explore

Instagram’s “Explore” page is a brilliant way to find top Instagram hashtags. Click on the search icon beside “Home” at the bottom of the screen if you’re using a phone. On the desktop version, it is on the left side of the screen.

Skim through the content here and identify the niche-relevant ones. Then note the hashtags they use. You can also enter keywords in the search bar for more targeted research.

Check the average engagement for each hashtag and compare the audience response on posts under those tags. Shortlist the popular ones to have a stream of relevant hashtags to use on your Instagram content.

Using Hashtag Research Tools

Manually browsing the Explore page is time-consuming and overwhelming. You may not even notice the best ones. Opt for a reliable social media management tool to make your hashtag research more accurate.

Consider these top options:

1. Keyhole

We may be biased but Keyhole really is the best hashtag research tool available. Besides offering other social media management capabilities, we have the industry’s best hashtag analytics feature.

Users can monitor the online impact of every hashtag with real-time insights. With Keyhole’s QuickTrends feature, you can dive into any trending conversations across Instagram and other socials in seconds and dig out the top Instagram hashtags for followers.

Moreover, the software offers predictive analytics to gauge how your chosen hashtags can generate expected visibility.

Features:

Hashtag suggestions
Fast trend analysis and hashtag research with QuickTrends
Hashtag performance monitoring in real-time
Shareable reports
Clean and centralized dashboard for all analyzed data

Pricing: Keyhole starts at $79/month for SMBs and freelancers, $239/month for corporate, and $479/month for agencies. And you don’t even need a credit card to register.

2. Social Sprout

The next noteworthy platform with a hashtag search tool is Sprout Social.

The software’s Trends Report presents the hashtags frequently associated with your brand and its context. Users can also track the top Instagram hashtags with the most engagement and use them in their content accordingly.

Features:

Trends Report tracks hashtags most used by your target audience and competitors
Compares hashtags based on their relevance and performance
Monitors hashtags used in inbound posts for better audience insights

Pricing: Sprout Social’s plans include Standard, Professional, and Advanced packages at $249, $399, and $499 monthly. Custom pricing is also available for the Enterprise subscription.

3. Brand24

Brand24 is another fan-favorite social media monitoring app with a hashtag analytics feature.

Here, users can track and analyze contests and campaigns on Instagram and other networking platforms based on hashtags. The software identifies top accounts, their hashtag usage, and engagement to find you the most popular Instagram hashtags.

Features:

Monitors and examines hashtag usage in popular Instagram trends, challenges, and campaigns
Finds top Instagram profiles and measures their Instagram reach
Counts the number of posts for a specific hashtag and analyzes their engagement
Generates shareable PDF reports on hashtag performance

Pricing: Brand24’s subscriptions include four packages: Individual at $99, Team at $179, Pro at $249, and Enterprise at $499.

4. Later

Social media management platform Later also offers an Instagram hashtag tool.

It suggests trending Instagram hashtags with the most engagement. They let users create and save new hashtag lists. You can also organize your hashtags in several categories and add them to your posts with one click.

Features:

Hashtag suggestions
Dives into detailed performance metrics and compares hashtags side-by-side
Creates different hashtag categories according to relevance

Price: Later’s charges $25/month for the Starter plan, $45/month for the Growth plan, and $80/month for the Advanced plan.

Tailoring Hashtags to Brands and Audiences

Branded Instagram hashtags can set you apart from the competition and enhance recognition on the platform. They can place your brand as the trendsetter and increase your popularity among a diverse audience.

However, branded hashtags need to be campaign-specific and audience-oriented. That’s why you must start by understanding the audience you want to reach with every Instagram campaign. Curate posts around specific challenges and brainstorm hashtags that best represent those aspects. Tailor them according to your USPs and brand message.

Lengthy and complex hashtags don’t bring sufficient attention. So, keep them short, unique, catchy, and easy to spell. Try to include your brand name in the hashtag whenever possible. However, try to fit it naturally into the context.

With branded hashtags, very few rival Coca-Cola’s Instagram presence. They frequently optimize their Instagram hashtags with their brand name. For example, Coca-Cola promoted its new product range Ultimate with a very on-brand #CocaColaUltimate.

Finally, don’t add overused hashtags to your Instagram posts. Evaluate your and the competitors’ existing hashtags before finalizing the branded ones to avoid unrelated or redundant labels.

Leveraging User-Generated Content Hashtags

UGC on Instagram acts as word-of-mouth. It enhances a brand’s credibility and relatability. You can gain more visibility on Instagram and spread brand awareness by leveraging UGC-specific hashtags.

To generate more UGC, start campaign-specific trends and challenges and encourage followers to participate. Encourage them to use your branded hashtag while posting content for the challenge. It will simplify UGC tracking and get more engagement to your hashtag-driven campaigns.

Look at the #ShareYourEars campaign. Disney collaborated with the Make-A-Wish foundation and invited the audience to share their pictures with Mickey Mouse ears on. For every post, Disney donated $5 to the foundation. The hashtag campaign was immensely successful, generating almost 500K posts on Instagram.

Showcase UGC across all your social media profiles. It encourages more participation and can make your campaigns go viral.

Tracking and Analyzing Hashtag Performance

Trending hashtags can gain you more followers and boost visibility and awareness on Instagram. But to reap these benefits in the long run, you should be on top of your hashtag performance.

Tracking and analyzing the impact of your used hashtags fosters consistent strategic improvements. It lets you sustain your relevance in a constantly evolving platform like Instagram.

Here’s how you can examine your hashtag performance:

Instagram Insights

Instagram offers built-in analytics for business and creator accounts. It lets users track their content performance on the platform itself. Follow these steps to do it:

Go to your profile.
Click the Insights action button. You can also use the ≡ in the upper right corner and tap Insights.
Go to the Overview section and click on the metrics under it. You can also select any specific content you’ve shared for a more detailed performance breakdown.

Keyhole’s Instagram Analytics & Hashtag Tracking Tool

Choose hashtag analytics tools like Keyhole for detailed hashtag-specific insights and a hassle-free process. Here’s how easy it is to analyze your Instagram performance with our end-to-end solution:

Go to the Profile Analytics tab. It will direct you to the above page.
Click on the orange “Add New Profile” button.
From the dropdown menu, select the “Analyze New Profile” option.

On the new page, you will get several social media options. Select the Instagram icon.
Enter your profile handle and click the “Analyze Profile” button.
Keyhole will generate a detailed overview of your Instagram performance.

Conclusion

To get your content in front of your target audience and ride the trending waves, start using relevant but popular Instagram hashtags. It gets you noticed, attracts quality leads, and increases marketing ROI. Hashtags also keep you relevant to the younger crowd and increase your follower base.

However, besides creative content, you need the right tools to use hashtags properly. And Keyhole can help you do that. It is an intuitive and feature-rich software that ensures you only use the best hashtags and improve your performance consistently. To find and use top Instagram hashtags and let your content reach its best potential, register for your free trial today!

The post How To Find Trending Hashtags On Instagram In 2024 appeared first on Keyhole.

How To Find And Utilize Trending Hashtags On TikTok In 2024

Rohit Chavane — Tue, 05 Sep 2023 07:02:00 +0000

With over 1.7 billion users, TikTok is set to be the next big social media platform after Instagram. A favorite among the younger crowd, it is the perfect marketing platform for improving brand visibility.

But with tons of businesses flocking to expand their TikTok presence, how do you reach the relevant audience? That’s where the right TikTok hashtags can help you. They can:

Enhance your visibility
Make your content go viral
Generate trending content ideas
Help you identify competitors and potential collaborators

However, not all trending hashtags are relevant to your brand or add value to your marketing. You need a solid TikTok hashtag strategy to detect the right ones.

In today’s article, we bring you the ultimate guide on how to find trending hashtags on TikTok that will help you build a thriving presence on the platform.

Understanding the Power of Trending Hashtags on TikTok

In a crowded platform like TikTok, hashtags are the key to getting in front of the right audience. When someone searches for a specific hashtag or clicks on one, TikTok presents them with a feed with the same tag. You can categorize your content, simplify discoverability, and expand brand awareness to a larger audience by using industry-relevant hashtags.

But the role of hashtags doesn’t end here. Its other perks include:

Visibility on the Explore page

Most TikTok users discover new content on the “For You” page (FYP). The right trending TikTok hashtags get the algorithm to push your content on the FYP of different audience segments. It enhances brand visibility and increases your chances of building a more diverse following.

Community engagement

Some TikTok hashtags are community-driven, i.e., they let people find and connect with others over shared interests. You can reach genuinely interested people in your niche, engage them, and build a community of like-minded audiences on TikTok.

Branding and promotion

Using custom and campaign-specific hashtags for TikTok builds brand recognition. You can create unique challenges and drive better engagement. It also encourages user-generated content and makes it easier to locate them.

Trendjacking

Trending TikTok challenges are often associated with specific hashtags. By tracking the relevant ones, brands can identify the best trends to craft engaging content.

Participating in hashtag-driven TikTok trends enhances relatability, increases content engagement, and heightens your chances of going viral.

Researching Trending Hashtags

The first step to using TikTok hashtags is to find the relevant ones in the vast sea of content on the platform. Of course, you can rely on your instinct and use descriptive hashtags to tag your content. But for best results, your chosen tags must have a proven track record of attracting engagement.

While it may seem tricky at first, there are a few simple ways to locate trending hashtags:

Explore the Discover page

Scrolling through TikTok’s “Discover” page can help you identify popular and niche-relevant hashtags to use. Simply tap on the magnifying glass icon at the bottom of the TikTok app. It will take you to the Discover page.

Browse the videos carefully to identify hashtags used by popular creators active in the same or similar space. Note them down and check engagement on TikToks labeled with those tags. Compare the audience response on each tag and shortlist the most popular ones.

For more targeted research, use the search feature on the page to find keyword-specific hashtags. Simply enter niche or content-relevant keywords in the search section. Then, TikTok will list the fitting ones. Skim through the search results and look for those with substantial viewership and audience interaction.

Use TikTok’s trending tabs

To find the most popular TikTok hashtags with the potential to go viral, use the platform’s “Trending” tab. It shows you the most sought-after content that uses current trends and attracts significant engagement. See what hashtags those videos have.

However, using irrelevant trends will make your TikTok presence confusing and fail to target the right people. Carefully consider your video’s topic, industry standards, and audience preferences before choosing trending hashtags.

Remember, TikTok trends change rapidly. The hashtag that made TikToks go viral a week ago may become irrelevant today. So, check the trending tabs regularly and find the most recent ones to use on your content.

Leverage third-party tools and platforms

Searching for suitable hashtags manually can be time-consuming if you plan to scale your TikTok strategy. While skimming through thousands of trending TikToks, you may end up missing out on the most important hashtags.

To save time and identify the best hashtag for TikTok, invest in a reliable social media management tool. You get real-time data on trending ones and accurate reports on whether they work for your content.

That’s where Keyhole can help you.

Besides scheduling and automating your posts, it offers a hashtag finder and analytics tool. The platform suggests the relevant hashtags according to each content piece. With real-time data on current hashtags, you can jump on the trends early on and achieve the best outcome.

Analyzing Competitor Hashtags

There is no shortage of similar brands on TikTok.

So, you must pick your battles by identifying your top competitors and the hashtags they use. That way, you learn more about customer habits and their responses to certain hashtags. It also helps you refine your content strategy to engage a wider audience.

First, identify your direct and indirect competitors. Check out their TikToks and track basic KPIs like:

Top posts
Reach
Views
Comments
Likes
Shares

Set performance benchmarks accordingly. Then shortlist their top-performing TikToks and note down their hashtags.

However, manually running competitor analysis can be error-prone.

For a hassle-free process, opt for Keyhole’s profile analytics and follow the below-mentioned steps:

Log into your keyhole account and click on the ‘Profile Analytics’ tab to get started.
Click on the orange ‘Add New Profile’ button (refer to the above screenshot) at the top right corner. Select the ‘Create new comparison’ option from the dropdown menu.

This will redirect you to a new page with different social media options. Click on the TikTok option.
On the new page, add your TikTok channel and then add the competitor pages you want to track.
Once the “Create Comparison” button turns orange, click on it. Keyhole will automatically backfill the data and generate the report in seconds.

Now you can easily find TikTok hashtags on the competitor’s top posts and use them for your content.

Staying Relevant with Current Events and Challenges

For a business, participating in TikTok events and challenges lets you:

Use the most popular hashtags
Portray a fun personality on the platform
Stay relevant among competitors
Attract more exposure among the younger crowd

However, not every trending TikTok channel is relevant to your hashtag strategy. So, you must find the ones that fit your content style and brand.

Follow competitors and assess the challenges they are participating in. Choose the ones that are coherent with your content strategy. Notice their hashtags and assess relevance.

Keep an eye on the Discover page to stay updated on current events and challenges. You can also use social listening tools to monitor online conversations. This way, you can identify challenges your target audience engages with.

No amount of relevant hashtags or trends can get you engagement if your videos aren’t high-quality and unique. So, once you find the best challenges to participate in, plan your content carefully before jumping into the trend. Ensure it fits into the challenge’s theme but has a unique and on-brand twist. Craft suitable captions and add the challenge-relevant hashtags.

Leverage the holidays and seasonal challenges to use hashtags for TikTok. For example, not every trending hashtag will revolve around Christmas during the holiday. But your focus should be on Christmas-related hashtags for higher visibility.

Creating Branded Hashtags

While trending TikTok hashtags are essential, there is no better way to create a buzz than unique and branded hashtags. If the users come across your campaign-specific hashtags often enough, they will remember your business. Branded hashtags also develop a sense of belongingness and community among your fans, improving your TikTok presence.

Moreover, you can start your own TikTok challenges with your hashtags and encourage customers and followers to participate. This will get you more UGC, intrigue the target audience, and get them to explore more of your content.

Here are some tips to help you create the perfect branded hashtags for TikTok:

Consider what message and theme you want your hashtag to convey. Make sure it’s memorable, catchy, and easy to understand.
You can create a singular hashtag that represents your brand and then curate some campaign-specific ones for better visibility.
Shorter hashtags perform better on TikTok. So make sure it’s as simple as possible without compromising its message.
Before asking followers for UGC with your hashtag, create a few content pieces around it first to set the tone.
Share your branded hashtag on your other social media platforms, and website. Incorporate it in your marketing copies to increase its visibility.
Monitor the hashtag and share user-generated content across other social media channels.
Engage with audience comments and UGC regularly.

Tracking and Measuring TikTok Hashtag Performance

To maintain engagement on your hashtags, you must examine their performance. This will help you improve your TikTok hashtag usage and stay relevant on this constantly evolving platform.

TikTok has a built-in analytics feature you can use to track and measure your hashtag performance. Here are the steps to follow:

Go to your profile
Open the Settings by tapping the three dots
Select the Privacy tab
Under Account, choose the Creator Tools tab
Then select Analytics

For more in-depth insights, you can opt for a third-party social media analytics platform like Keyhole. Here, you can view every bit of your hashtag’s performance on a centralized dashboard. The platform also shows historical data to help you compare and measure improvements.

Additionally, Keyhole has an advanced machine-learning feature to predict whether your chosen hashtags will hit your campaign targets.

Start using trending hashtags on TikTok

Using the right TikTok hashtags can take your brand from a fledgling business to a fan-favorite brand. For that, you need to stay updated on the current and upcoming trending hashtags on TikTok and create high-quality content to accommodate them.

While riding the viral waves, ensure your creativity and USPs shine through your hashtag usage. Scale your marketing efforts via TikTok ads to promote branded hashtags as well.

Finally, use a scalable tool like Keyhole to eliminate the repetitive analytics tasks and let your team concentrate on creating unique and trendy content.

To get the best hashtags and make your TikToks go viral, sign up for your free trial today!

The post How To Find And Utilize Trending Hashtags On TikTok In 2024 appeared first on Keyhole.

Rohit Chavane – Keyhole

How To Increase Your TikTok Engagement Rate In 2024?

What is TikTok Engagement Rate, and how to calculate it?

9 Killer tactics to increase TikTok engagement rate in 2024

1. Take inspiration from top brand pages

2. Leverage user-generated content

3. Invest in TikTok ads

4. Research viral trends and #hashtags (or start your own)

5. Inculcate storytelling into your marketing strategy

6. Provide clear descriptions for your TikTok videos

7. Formulate a solid hashtag strategy

8. Leverage TikTok live-stream

9. Track engagement with analytics

Conclusion

Frequently Asked Questions

What is the average engagement rate on TikTok?

How do I see my TikTok engagement rate?

Why is my TikTok engagement so low?

How to increase engagement on TikTok for business 2024?

Top 5 Instagram Post Schedulers In 2024 And How To Choose One

What to look for in Instagram post schedulers

Top 5 Instagram Post Scheduler Tools

1. Keyhole

Pricing

Top Features

Best suitable for

2. Sprout Social

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3. Planoly

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4. Publer

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5. SocialPilot

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Conclusion

How To Manage & Improve Online Brand Reputation in 2024 (Guide)

Understanding Online Brand Reputation

What is brand reputation?

B2B brand reputation

B2C brand reputation

Assessing Your Current Brand Reputation

1. Conduct a thorough online brand audit

2. Use reputation management tools

Crafting a Positive Brand Image

1. Develop a strong brand identity

2. Create valuable and engaging content

3. Navigate customer interactions with professionalism

Monitoring and Managing Online Reviews

1. Encouraging positive reviews

2. Addressing negative reviews constructively

3. Implementing review management tools

Leveraging Social Media for Reputation Building

1. Choose the right social media platforms

2. Engage with your audience

3. Handle social media crises effectively

Building Trust through Thought Leadership

1. Establish brand executives as industry experts

2. Showcase expertise through guest posting and collaborations

Partnering with Influencers and Advocates

1. Identifying and engaging with brand advocates

2. Collaborating with influencers for a wider reach

Conclusion

2024’s Top 6 YouTube Analytics Tools For Tracking Video Metrics

Understanding YouTube analytics

Key metrics and their importance

Top YouTube analytics tools

1. Keyhole

Pricing

Top Features

2. Social Insider

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