Comments on: How Social Media Marketing World 2016 (#SMMW16) Earned Almost A Billion Twitter Impressions In 3 Days

By: 10 Big Social Media Marketing Questions Answered by Experts

10 Big Social Media Marketing Questions Answered by Experts — Wed, 01 Jun 2016 13:32:01 +0000

[…] year SMMW16 was bigger and better with 3000+ participants and 100+ expert-led sessions. Here is one statistic to give you an idea of the impact that the conference had on the industry – the official […]

By: The 10 Best Fashion and Apparel Hashtags on Instagram

The 10 Best Fashion and Apparel Hashtags on Instagram — Tue, 10 May 2016 12:32:00 +0000

[…] READ: How #SMMW16 Earned Almost a Billion Twitter Impressions in Three Days […]

By: Social Media Marketing World 2016: Top 3 Insights - BlogsRelease Blog

Social Media Marketing World 2016: Top 3 Insights - BlogsRelease Blog — Wed, 04 May 2016 06:13:47 +0000

[…] Handley, and Mari Smith, it’s not surprising that the conference was a big hit, earning nearly 1 billion (!) impressions online. Check out our top 3 insights and takeaways […]

By: Marcus Guido

Marcus Guido — Mon, 25 Apr 2016 13:12:43 +0000

In reply to Heather. Thanks for your comment, Heather! Glad you had fun at the event!

By: Marcus Guido

Marcus Guido — Mon, 25 Apr 2016 13:12:06 +0000

In reply to Martin Collins.

Hi Martin,

What you say about not necessarily seeing an ad or post, yet it being counted as an impression anyway, is true. That, in itself, is an argument for tweeting multiple times and running paid posts instead of depending on organic reach.

However, impressions have monetary worth and many people care about them. I’d encourage you to read another one of our posts (https://keyhole.co/coke-generated-100000-worth-free-twitter-impressions-1-day/) to gain more insight into the economic value of impressions.

Regardless, impressions are still valuable in terms of guiding social strategies. If I use a hashtag that earns 10,000 impressions over a week versus another that earns 1,000,000, I know which one has a better chance of reaching more members of my target market — even if a only a small percentage of those people see it.

By: Heather

Heather — Mon, 25 Apr 2016 02:19:57 +0000

Yes, a great post! So much tweeting was going on while I attended #SMMW16 in San Diego.
Definitely a great place to tweet a hashtag is one that you are joyfully attending and wanting to share the great content and memories being created.

Heather Heuman of Sweet Tea Social Marketing

By: Martin Collins

Martin Collins — Sun, 24 Apr 2016 22:04:48 +0000

But who cares about impressions, in reality? An impression doesn’t mean anything. If an ad is in my feed but I don’t see it, it gets counted as an impression. But what was the point of measurement, because I still didn’t see it, which means I didn’t buy your product.

Impressions are vanity metrics, no real business worth.